本教材的教学内容共十二个单元，每个单元由示范对话、学生对话、单项训练、短文、视频欣赏和录音练习六个部分组成。第一部分的示范对话是每个单元的核心，它在内容上前后承接，主要围绕美国商人马库斯到中国购买办公家具、洽谈作为汤普森南京公司北美代理这一主要情节展开，内容涉及付款、包装、运输、理赔、仲裁与合同签署等外贸洽谈中的重要环节。每个单元的第二至六部分，一方面巩固课文中学习的内容、词汇、句式与表达法，另一方面适当介绍制造业、旅游业、时尚业、广告、餐饮、媒体、动画制作等多种商业活动的内容及常用的英语词汇。

本教材遵循以学生为教学主体的理念，课文的呈现方式、练习设计与多媒体课件的功能等均体现了这一教学理念。课文的示范对话和与之配套的学生对话分别有文字版与动画版，动画生动、形象地表现了对话内容；文字版则配有词汇与中文翻译。每个单元有标注不同难度系数的练习。配套的多媒体课件使学生能在电脑上进行跟读、模仿、角色扮演与录音的训练。这些有助于学生灵活、自主地安排学习与复习。

Unit 1   Reception 1

       Model Dialogues  1

          1 At the Airport

          2 At the Restaurant

          3 Introducing Companies

       Student Dialogues 9

          1 Asking for Mr. Liu's Room Number

          2 Asking for Flight Information

          3 Asking for the Train Schedule

       Basics: Numbers  11

       Passage: Ted Turner  12

       Video Clip: BMW 13

       Recording Exercises: Advertising  14

Unit 2   Telephone Communication 15

       Model Dialogues 15

          1 Asking About New Products on the Phone

          2 Making Invitations on the Phone

          3 Asking for the Room Number on the Phone

       Student Dialogues 22

          1 Leaving a Message on the Answering Machine

          2 Calling Back Mr. Liu

          3 Dialing a Wrong Number

      Basics: Telephone Numbers  25

      Passage: CNN and "The King of Media" 25

      Video Clip: Lavinia's Fashion Empire  27

      Recording Exercises: Entrepreneurs and the Entrepreneurial Spirit  28

Unit 3   Booking 29

      Model Dialogues 29

          1 Booking Flight Tickets

          2 Booking Hotel Rooms

          3 Buying Concert Tickets

      Student Dialogues 37

          1 Booking a Flight Ticket

          2 Making an Appointment

          3 Confirming a Meeting

      Basics: Month, Week, Dates and Time 39

      Passage: The American Attitude Towards Manual Labor 40

      Video Clip: Beauty Farm 42

      Recording Exercises: Recreation and Entertainment 43

Unit 4   Schedules 44

      Model Dialogues 44

          1 Arranging a Schedule

          2 Making Changes in a Schedule

          3 Arranging Further Meetings

      Student Dialogues  53

          1 Making a Schedule

          2 Sharing the Schedule

          3 Making Changes in the Schedule

      Basics: Important Newspaper, Journals and Magazines in America and Britain  56

      Passage: Where Is the Beef: After Announcing the First Loss in Its History,

         McDonald's Tries to Turn Around  56

      Video Clip: Toy Companies Target Oversized Children  58

      Recording Exercises: Travel (One)  59

Unit 5   Price 60

      Model Dialogues  60

          1 Setting the Manufacturer's Price

          2 Sharing the Advertising Cost

          3 Asking a Price

      Student Dialogues  68

          1 Asking a Price

          2 Negotiating the Price

      Basics: Currency  70

      Passage: Wal-Mart  71

      Video Clip: A Restored Farm in Portugal  73

      Recording Exercises: Travel (Two)  74

Unit 6   Modes of Payment 75

      Model Dialogues  75

          1 Asking About Modes of Payment

          2 Talking About Opening a Letter of Credit

          3 Negotiating on the Modes of Payment

      Student Dialogues  82

          1 Comparing Different Modes of Payment

         2 Discussing the Modes of Payment

         3 Paying the Bill in a Restaurant

      Basics: Asking for Price  86

      Passage: Henry Ford: Bringing the Automobile to the Common Man  87

      Video Clip: David Beckham: the Favorite of the Advertising Companies  89

      Recording Exercises: Famous People 90

Unit 7   Shipment and Packaging 91

      Model Dialogues  91

          1 Suggesting Partial Shipment

          2 Arranging Packaging

          3 Suggesting Transportation by Truck

      Student Dialogues 97

          1 Settling the Time for Shipment

          2 On Packaging

      Basics: Names 99

       Passage: Holiday Shopping  100

      Video Clip: Ascot  102

       Recording Exercises: Sports and Games  103

Unit 8   Signing a Contract 104

       Model Dialogues  104

          1 Clarifying Clauses on Shipment and Compensation

          2 Talking About the Arbitration Clause

          3 Signing a Contract

       Student Dialogues  112

          1 Making a Final Check Before Signing a Contract

          2 Signing a Contract

          3 After the Closing of a Deal

       Basics: Percentage 115

       Passage: Walt Disney: Master Showman  115

       Video Clip: An Ancient Trade Center in Libya  118

       Recording Exercises: Cultural Protection  118

Unit 9   Coming to a New Company 120

       Model Dialogues  120

          1 Touring the Office Building

          2 Arranging a Meeting

          3 Planning a Business Trip

       Student Dialogues  129

          1 Getting to Know the Company

          2 Getting More Information About the Company

       Basics: Directions  133

       Passage: Disneyland and Disney World  134

       Video Clip: Unicorn  136

       Recording Exercises: Fast Food  136

Unit 10  Working Together 138

       Model Dialogues  138

          1 Advice for Writing a Business Letter

          2 Advice for Writing a Memo

          3 Speaking with Tactics

      Student Dialogues 144

          1 Arranging Travel from Nanjing to Shanghai

          2 Talking About a Power Shortage

      Basics: Weather  148

      Passage: Hard Rock Cafe (Part One)  148

      Video Clip: Diamond Aircraft  150

      Recording Exercises: Life and Pressure  151

Unit 11  Sales Promotion 152

      Model Dialogues  152

          1 Discussing Strategies for Promoting Sales

          2 Making a New Brochure

          3 Promoting Sales Through Advertising

      Student Dialogues 162

          1 Discussing an Advertising Plan

          2 Talking with an Advertiser

          3 Doing Market Research

      Basics: Places  165

      Passage: Hard Rock Caf6 (Part Two)  165

      Video Clip: Ahold Supermarket Chain  167

      Recording Exercises: Education  168

Unit 12  Planning for the Future 169

      Model Dialogues  169

          1 Appealing to Potential Customers

         2 Surviving Under the Anti-Dumping Charges

         3 Planning for a New Plant

      Student Dialogues  180

          1 Complaining About a Meal

         2 Making a Complaint in a Restaurant

      Basics: Countries and Cities  182

      Passage: New York Stock Exchange  183

      Video Clip: Mobile Phones  185

      Recording Exercises: Technology  186

附录1 示范对话翻译 187

附录2 短文翻译 214

附录3 练习答案 219

附录4 总词汇表 232

参考文献 242