The book opens with an introduction examining the recent explosion of identity design in the arts and the reinvention of the gallery/museum as brand, followed by interviews with three key cultural figures: artist Michael Craig-Martin; Miguel Zugaza, director of the Museo Nacional del Prado; and graphic designer Michael Rock. The case studies consider projects large and small - from museums and galleries of international significance, to smaller institutions whose sphere of influence is more local.

c/id provides a timely survey of the best recent design work for cultural clients, including galleries, museums, theatres and auditoriums. Thirty international case studies are featured that clearly express what good design can do to improve the fortunes and/or image of a cultural institution. The focus is on new identities and their application, as well as smaller design solutions such as gallery guides, promotional programmes (incorporating everything from posters to ad campaigns), exhibition catalogues, theatre programmes, branded merchandising, websites, signage systems and temporary exhibition design.

The book opens with an introduction examining the recent explosion of identity design in the arts and the reinvention of the gallery/museum as brand, followed by interviews with three key cultural figures: artist Michael Craig-Martin; Miguel Zugaza, director of the Museo Nacional del Prado; and graphic designer Michael Rock. The case studies consider projects large and small - from museums and galleries of international significance, to smaller institutions whose sphere of influence is more local.

A rich source of ideas and information for designers working with cultural clients, c/id is also essential reading for anyone employed in branding and arts management.Angus Hyland is a partner at Pentagram Design, London. He has worked with a wide range of private and public sector clients including the British Council, the Crafts Council, Documenta, the Royal Academy of Art, Sage Gateshead and Shakespeare’s Globe Theatre. He is the editor of Pen and Mouse: Commercial Art and Digital Illustration and Hand to Eye: Contemporary Illustration (both Laurence King).

Introduction

by Angus Hyland

Essay

What’s this business about culture?

by Emily King

Interviews

Michael Craig-Martin, artist

Miguel Zugaza, director, Museo Nacional del Prado

Michael Rock, graphic designer, 2x4 (New York)

Case Studies

American Folk Art Museum, New York, USA

BALTIC: The Centre for Contemporary Art, Gateshead, UK

BAM: Brooklyn Academy of Music, New York, USA

Cass Sculpture Foundation, Goodwood & London, UK

CDDB Theatre de Lorient, Lorient, France

Centre National de la Danse, Pantin, France

Fondazione Querini Stampalia, Venice, Italy

Frieze Art Fair, London, UK

Gagosian Gallery, New York/Los Angeles/London, USA/UK

La Ferme du Buisson, Marne-La-Vallee, France

Lakeland Arts Trust, Cumbria, UK

Mobile Home Gallery, London, UK

Moderna Museet, Stockholm, Sweden

MoMA QNS, New York, USA

Mori Art Museum, Tokyo, Japan

Museo Nacional del Prado, Madrid, Spain

Museum Boijmans van Beuningen, Rotterdam, Netherlands

Museum of Contemporary Art San Diego, La Jolla/San Diego, USA

Museum for Gegenwartskunst Siegen, Siegen, Germany

MuseumsQuartier Wien, Vienna, Austria

Nasher Sculpture Center, Dallas, USA

The New Art Gallery Walsall, Walsall, UK

The Photographers’ Gallery, London, UK

The Public Theater, New York, USA

Shakespeare’s Globe Theatre, London, UK

Stedelijk Museum CS, Amsterdam, Netherlands

Theatre d’Angouleme Scene Nationale, Angouleme, France

Vitra Design Museum, Well am Rhein, Germany

Walker Art Center, Minneapolis, USA

The Whitechapel Art Gallery, London, UK