本书分三个部分，共24章。第1～8章为商务理论部分，第9～12章为语言知识部分，第13～24章为商务信函与谈判——实务部分，本书适合于国际商务工作者用以提高国际商务英语的理论水平，语言知识和业务能力，也可用作高等学校国际商务英语、国际贸易、国际会计、国际金融、国际经济法、国际旅游、工商管理等专业的硕士生或本科高年级学生的专业英语教材。

《国际商务英语——商务理论、语言与实务》分三个部分，共24章。第1～8章为商务理论部分，包括国际商务概述，商务组织，经营方式，经济学入门，市场经济，营销的含义，产品推销，国际支付与决算；第9～12章为语言知识部分，包括国际商务英语的文体风格和语言特点，国际商务合同的语言模式及写作方法，国际商务电报、电传、传真和电子邮件文稿的语言模式和写作方法以及国际商务术语的释义；第13～24章为商务信函与谈判——实务部分，包括国际贸易实务简介，国际商务谈判策略，建立业务关系，询盘与报盘，还盘、反还盘与递盘，接受与订货，包装与装运，付款与交货，商检、保险与仲裁，抱怨、索赔与理赔，代理与签约，合资办企业等。

本书适合于国际商务工作者用以提高国际商务英语的理论水平，语言知识和业务能力，也可用作高等学校国际商务英语、国际贸易、国际会计、国际金融、国际经济法、国际旅游、工商管理等专业的硕士生或本科高年级学生的专业英语教材。

PartⅠ Introduction to InternatlOnaI Business

Chapter 1 International Business

1．What Is Business?

2．What Is International Business?

3．The Scope of International Business Activities

4．International Risk

5．0n International Business Law

6．Commercial Credit

7．On Management of International Business

8．Brief Introduction to WTO

Chapter 2 Business Organizations

1．Introduction

2．Sole Proprietorship

3．General Partnership

4．Limited Partnership

5．Joint Stock Company

6．Corporations

Chapter 3 Ways of Business

1．Introduction

2．Wholesaling

3．Retailing

4．Franchising

5．Agency

6．Electronic Commerce

Chapter 4 A Guide to Economics

1．What Is Economics?

2．What Is Macroeconomics?

3．Monetary and Fiscal Policy

4．What Is Microeconomics?

5．The Demand Curve

6．The Supply Curve

7．The Equilibrium Price

8．Changes in Demand Versus Changes in Quantity Demanded

9．Changes in Supply Versus Changes in Quantity Supplied

Chapter 5 The Market Economy

1．Market and Market Economy

2．Price

3．Supply and Demand

4．The Market Price

Chapter 6 What Is Marketing

1．What Is Marketing

2．The Marketing Concept

3．Marketing and Utility

4．The Target Market

5．The Industrial Market

6．Government and Institutional Markets

7．The Consumer Market

8．Classes of Consumer Goods

Chapter 7 The Marketing Mix&Product Promotion

1．The Marketing Mix

2．Product Planning

3．Product Pricing

4．Selecting the Market

5．Product Promotion

6．Advertising

7．Product Packaging

8．Breaking the Language Barriers

Chapter 8 International Payments＆Settlements

1．Introduction

2．Credit Instruments

3．Bill of Exchange

4．Promissory Note and Cheque

5．Remittance

6．Terms and Methods of Payment in International Trade—Payment in Advance，Open Account Business，Collection

7．Terms and Methods of Payment in International Trade—Letters of Credit(L／C)

8．Guarantee

9．Documents

PartⅡ

Styles and Patterns in Language of English for InternatiOnaI Business

Chapter 9 Styles and Features in Language of English for International Business

1．Introduction

2．Classification of Practical Business English Writings

3．The Function of Practical Business English Writing

4．Quality to the Writer

5．Preparation before Writing

6．Writing Principles and Language Features

Chapter 10 Language Patterns and Writing Ways of International Business Contracts

1．The Basic Definition of a Contract

2．Classification of International Business Contracts

3．Language Features and Writing Ways of International Business Contract

4．The Structure of an International Business Contract

5．How to Draft International Business Contracts and Agreements

6．The Example of a Business Contract

Chapter 11 Language Patterns and Writing Ways of Message for International Business Telegrams，Telexes，Faxes and E-mail

1．Introduction

2．Telegrams in International Business

3．Telexes in International Business

4．Fax or Facsimile Transmission

5．E-mail

Chapter 12 International Trade Terms

1．Introduction

2．Definition of the Trade Terms in《Incoterms 1 990》

3．How to Determine the Price for Imports and Exports?

4．Selection of Money of Account

5．Commission and Discount

6．Other Non-price Commercial Technical Terms

PartⅢ International Business English Correspondence and Negotiation

Chapter 13 Brief Introduction to International Business Practice

……

Chapter 14 Negotiation Strategies on International Business

Chapter 15 Establish Business Relations

Chapter 16 Inquiries and Offers

Chapter 17 Counter-Offer，Bid and Counter-Counter-Offer

Chapter 18 Acceptance and Order

Chapter 19 Packing and Shipment

Chapter 20 Payment and Delivery

Chapter 21 Inspection，Insurance and Arbitration

Chapter 22 Complaints，Claims and Adjustments

Chapter 23 Agency and Contract

Chapter 24 Joint Venture