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书名 新编商务英语写作(2)
分类 教育考试-外语学习-英语
作者 张春柏
出版社 高等教育出版社
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简介
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《新编商务英语写作(1~2)》为“新编商务英语系列丛书”之一。第1册为“基础英语写作”,该册内容涵盖选词、造句、段落的写作以及各类体裁文章的写作。第2册为“商务英语写作”,内容分为商务文件的写作和公司内部的报告和合同写作等。本教材适用于商务英语专业的学生。

目录

Unit 1  Elements of a Good Business Letter

      1 What Is a Good Business Letter?

      2 The Layout of a Business Letter

      Exercises

Unit 2  Promotion Communications

      1 What Is a Good Sales Letter?

      2 Selling a Product

      3 Selling a Service

      Exercises

Unit 3  Request Letters

      1 What Is an Effective Request Letter?

      2 Requesting Detailed Information About an Advertised Product

      3 Requesting Information About Availability of a Product

      4 Requesting Information About an Advertised Service

      5 Requesting Information About Discounts

      Exercises

Unit 4  Response Letters

      1 Responding to Requests for Detailed Information About

        an Advertised Product

      2 Responding to Requests for Information About an Advertised

        Service

      3 Responding to Requests for Information About the Availability

        of a Product or Service

      Exercises

Unit 5  Special Request Letters

      1 Asking for an Appointment

      2 Asking for Advice

      3 Asking for Free Products

      4 Requesting Reproduction Franchise for Commercial Use

      Exercises

Unit 6  Responding to Special Request Letters

      1 Responding to Requests for an Appointment

      2 Responding to Requests for Advice

      3 Responding to Requests for Free Products

      4 Responding to Requests for Reproduction Privi,leges for

        Commercial Use

      Exercises

Unit 7  Letters from Customers to Suppliers (I)

     1 Placing an Order

     2 Canceling an Order

     3 Thanking a Supplier for Service

     4 Complaining About Unsatisfactory Services or Products

     Exercises

Unit 8  Letters from Suppliers to Customers (II)

     1 Informing a Customer About the Shipment of Goods

     2 Informing a Customer That You Are Unable to Fill His Order

     3 Thanking a Customer for an Order

     4 Expressing Gratitude for Support

     5 Explaining/Apologising for Problems

     Exercises

……

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