Ranging from modest one room stalls to sprawling multi-story stands and representing industries as diverse as iewelry,automobiles,construction materials and furniture.this collection surveys the spectrum of stand styles from the simpleand classy to high-tech or experimental designs It includes the work of some of the most respected and brilliant pro-fessionals and design groups,such as Kaufmann Theilig&Partner,Quinze & Milan,Think Kubik,Zeeh Bahls and MichaelYoung.We hope this overview ofthe most interesting work being done in this rapidly evolving field will be a source ofinsight and inspiration for the reader.

In today's media saturated and design savvy marketplace,a company's image is just as important to its success as thequality of the product or service it provides Top companies dedicate a considerable part of their resources to creatinga strong corporate image that sets them apart from competitors Increasingly,this includes developing a strong presenceat industry trade fairs.which play an important role in attracting potential clients.This situation has led many companiesto engage the services of some ofthe leading names in architecture and design when planning their stands.and to thebirth of a new hybrid discipline combining cutting-edge elements of both marketing and spatial designDesigning a stand is a new kind of challenge for architects and designers.It requires them to transmit the essence of acompany in a much smaller scale and time frame than traditional architecture,allowing them to experiment and pro-pose unusual and innovative solutions.In order to be successful,a stand must balance a striking and eye catching designwith perfectly reflecting the company's products and image.The nearly 40 stands in this collection have been selectedaccording to this criteria Some of the most innovative architectural work being done today is illustrated here,withdesigners using unusual materials and the Iatest technology t6 differentiate their designs and create a lasting impressionIn a shorttlme.

Ranging from modest one room stalls to sprawling multi-story stands and representing industries as diverse as iewelry,automobiles,construction materials and furniture.this collection surveys the spectrum of stand styles from the simpleand classy to high-tech or experimental designs It includes the work of some of the most respected and brilliant pro-fessionals and design groups,such as Kaufmann Theilig&Partner,Quinze & Milan,Think Kubik,Zeeh Bahls and MichaelYoung.We hope this overview ofthe most interesting work being done in this rapidly evolving field will be a source ofinsight and inspiration for the reader.

Fairnet

Fairnet

lgnasi Bonjoch

Sacresa 2006

Mauk Design

Duncan Aviation

Quinze & Milan

Quinze & Milan,Extremis,Dark,Duvel Beer,

Kvadrat Fabrics

Zeeh Bahls & Partner Design

Rodenstock

Burdifilek

Teknion 2003

Chrisdan Werner

Carpet Concept

Michael Young

DuPont Corian

ozon-b■ro f■r ganzheidiche;kommunikation

Bosch Siemens Hausger■te

Schusterjungen und Hurenkinder GmbH

Adidas AG

Ignasi Bonjoch

Biosca & Botey

3deluxe

Mercedes-Benz(Future Mobility)

Zeeh BaNs & Parmer Design

Siemens AG

Kauffmann Theilig & Partner

Mercedes.Benz

stengele+cie.

Heidelberger Druckmaschinen AG

eer

Coqi

Grupo BH

Comex

Gerry Judah

Ford

Kauffmann TheiLig & PartrNer

Mercedes-Benz

i29 office for spatial design

Vuurwerk

Limit architects

Umdasch Shopfitting Group

Haurice Hentjens Design

Count-it

Schmidhuber+Parmer

KPMG

Walbert-Schmitz

LK Aktiengesellschaft

Think Kubik

Nike Football Park 2002

PTW Architects

Australian Pavilion

Quinze & Milan

Quinze & Milan

Michael Young

Rambler