"Austin and Bradley have gathered the best ideas from the brightest thinkers on this topic of global significance. Our economic future depends on understanding the concepts captured in this book."
--Dr. Eric Schmidt, CEO, Google Inc.
"The broadband Internet in the 21st century is positioned to have the same kind of commerce-enabling impact that the railroads had in the 19th century and the Interstate highway system had in the 20th century. Austin and Bradley have collected a brilliant set of articles to help all of us put this phenomenon in perspective."
--Geoffrey Moore, author, Crossing the Chasm and Living on the Fault Line
DIGITAL TECHNOLOGIES such as personal computers, e-mail, and the internet have made it possible to run businesses more cheaply and efficiently. But new interactive technologies promise to go much farther-making long-distance business dealings nearly as reliable and effective as face-to-face interaction.
Robert D. Austin and Stephen P. Bradley argue that the driver of this new interactivity-cheap and abundant bandwidthholds the potential for creating an explosion of new capabilities, markets, and strategies that would forever alter the business landscape. The Broadband Explosion marshals the latest thinking from leading experts in the digital world to tackle the questions emerging from this high-stakes arena.
Preface
The Promise of Broadband
1. The Broadband Explosion
Robert D. Austin and Stephen P. Bradley
2. Broadband and Collaboration
Jeremy Allaire and Robert D. Austin
3. Broadband Deployment
From Vision to Reality
Dr. Stagg Newman
4. Valuation Bubbles and Broadband Deployment
Thomas R. Eisenmann
Creating Value in a Broadband World
5. Disruption, Disintegration, and the Impact of New
Telecommunications Technologies
Clayton M. Christensen and Scott D. Anthony
6. Internet 2
The Promise of Truly Advanced Broadband
Ted Hanss and Dr. Douglas Van Houweling
7. Broadband and Hyperdifferentiation
Creating Value by Being Really Different
Eric K. Clemons, Rick Spitler, Bin Gu, and Panos Markopoulos
8. eChoupal
Revolutionizing Supply Chains in Rural lndia
David M. Upton and Virginia A. Fuller
Capturing the Value of Wireless Broadband
9. i-mode
Value Chain Strategy in the Wireless Ecosystem
Takeshi Natsuno
10. Wi-Fi
Complement or Substitute for 3G?
Stephen E Bradley
11. Wireless Local Area Networks
Why Integration Is Inevitable
H. T. Kung
12. Widespread Adoption of
Wireless Enterprise Solutions
Ellen Daley, John Keane, and Ali Towle
Policy and the Broadband Future
13. The Inevitability of Broadband
Reed E. Hundt
14. Protecting Telecommunications Infrastructure
from Malicious Threats
Jeffrey Hunker
15. Open Spectrum
The Great Wireless Hope
Kevin Werbach
16. The Balkanization of the Broadband Internet
Jonathan Zittrain
Index
About the Authors