本书紧扣经贸专业知识，以“必须、够用”为原则，介绍了国际经贸的一些做法、惯例与程序，传送现实有用的经济信息。文章涵盖的主题有：贸易知识、营销知识、管理知识、国际经融、会计业务、广告媒体、商务法律、国际投资、商务沟通、国际竞争等。本书内容丰富，选材实用，结构新颖，又突出技能培养，适合文秘、企业管理、财经、外贸、商务英语等专业的学生及涉外工作人员学习使用。

Chapter One Economics

Introduction

Lesson One  The Concept of Economics

Lesson Two  Microeconomics and Macroeconomics

Lesson Three The Income-Expenditure Model

Lesson Four  How a Market Solves the Three Economic Problems

Lesson Five  The Governor of the Market

Chapter Two International Trade

Introduction

Lesson One  Reasons for International Trade

Lesson Two  Benefits from International Trade

Lesson Three Trade-Related Theory

Lesson Four  Problems in International Trade

Lesson Five  Forms of International Trade

Chapter Three Marketing and Advertising

Introduction

Lesson One  Definition of Marketing

Lesson Two  Advertising

Lesson Three Marketing Mix

Lesson Four  Objectives and Tasks of Advertising

Chapter Four Management

Introduction

Lesson One  Management Functions

Lesson Two  The Art ef Management -- The Eight Rules of Management

Lesson Three The Effective Management Techniques

Lesson Four  How to Be a Successful Manager

Lesson Five  A Successful Law Firm -- Jiangsu Sundy

Chapter Five Field of Accounting

Introduction

Lesson One  Introduction about Accounting

Lesson Two  Financial Statements

Lesson Three The Other Fields of Accounting

Chapter Six International Finance

Introduction

Lesson One  The International Monetary Fund

Lesson Two  Tools of Monetary Policy

Lesson Three Foreign Exchange

Chapter Seven Shipping and Transportation

Introduction

Lesson One  The Importance of Transportation

Lesson Two  Modes of Transport

Lesson Three Container Transport

Lesson Four  Bill of Lading

Chapter Eight Business Contract

Introduction

Lesson One  What Is a Contract

Lesson Two  Obligations of the Seller

Lesson Three Main Terms of Business Contracts

Lesson Four  Contract Management

Lesson Five  Contract Law

Chapter Nine Business Law

Introduction

Lesson One  Legal Environment of Business

Lesson Two  Sales Law

Lesson Three Consumer Law

Chapter Ten Intellectual Property

Introduction

Lesson One  Patent

Lesson Two  Trademark

Lesson Three Copyright and Related Rights ~

Lesson Four  The Significance of Patent System

Chapter Eleven Joint Venture & International Investment

Introduction

Lesson One  The Theory of International Investment

Lesson Two  Foreign Direct Investment

Lesson Three  The Benefits of Foreign Direct Investment to Host Countries ~

Lesson Four  Joint Venture

Lesson Five  Multinational Corporation

Chapter Twelve Business Negotiation and Communication

Introduction

Lesson One  Nothing New about Negotiation and Communication

Lesson Two  Five-Stage Approach Negotiation

Lesson Three  The process of negotiation

Lesson Four  How to Make Negotiation and Communication Effective

Lesson Five  Business Etiquette in Japan

Chapter Thirteen International Competition

Introduction

Lesson One  Monopolies, Oligopolies and Perfect Competition

Lesson Two  Creating a Balanced Competitive Strategy

Lesson Three  EU Duties Will Not Help Its Shoe Industry

Lesson Four  Chains That Bind

References