旅游经济学以市场经济理论为指导，运用西方经济学、管理学和旅游学等多科知识和方法，全面阐述了旅游经济学的基本理论和方法。全书共有14章，主要介绍旅游的基本知识、旅游者和旅游的特征、旅游产品；旅游的发展脉络；旅游的动机和影响旅游的各种因素等。全书融理论与实践于一体，既有定性理论分析，又有定量实证检验，同时也具有较强的时代性和参考价值，书后的附录更是研究旅游经济学必不可少的参考内容。

Chapter 1 The Basic Knowledge of Tourism

         Reading Material: World Tourism Organization Changes Its

         Abbreviation to UNWTO

Chapter 2 The History of Tourism

         Reading Material: International Tourism Obtains Its Best Results

         in 20 Years

Chapter 3 Tourism Psychology

         Reading Material: Global Code of Ethics Keeps Growing

         in Importance

Chapter 4 Tourism Resources

         Reading Material: Asian Destinations on the Rise in World

         Tourism Ranking

Chapter 5 The Theories of Tourism

         Reading Material: Dynamics of Travel and Tourism

Chapter 6 Tourism Demand

         Reading Material: High Oil Prices Yet to Impact on Tourism

Chapter 7 Tourism Supply

         Reading Material: Travel and Tourism in China in 2004

Chapter 8 Tourism Enterprises

         Reading Material: The World's Biggest Industry Ever  But

         Poorly Managed for the Environment

Chapter 9 Tourism Competition

         Reoding Material- New Trovel & Tourism Competitiveness

         Statistics

Chapter 10 The Impact of International Tourism

          Reading Material: Sustainoble Tourism--

          Eliminating Poverty(STeEP)

Chapter 11 Tourism Multipliers

          Reading Moterial: MGM2 ond MITEIM Model

Chapter 12 Tourism Marketing

          Reading Material: International Tourism in 2005

Chapter 13 Tourism and the Internet

          Reading Material: Tourism in China

Chapter 14 Tourism Regulation and Policy

          Reading Moterial. Tourism 2020 Vision

Appendix A International Tourism Arrivals by Country of Destinatio

Appendix B International Tourism Receipts(US)

Appendix C Tourism Competitiveness of the Whole World(2004)

Appendix D China Tourism Statistics

Glossary