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书名 经贸与金融英语(全国高等农业院校教材)
分类 教育考试-大中专教材-成人教育
作者 傅国华
出版社 中国农业出版社
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简介
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本书从易到难分为三个层次,即初级、中级和高级。第一层次是基础英语与基础专业知识,共6章,其中第一章是基础经济理论,第二章是管理基础理论知识,第三章市场营销基础理论知识,第四章是国际贸易基础理论知识,第五章是财政基础理论知识,第六章是金融基础理论知识。第二层次主要突出经贸与金融中级专业知识,增加实务内容,难度适度加大,共6章。分别是国际贸易理论、国际贸易实务,财政理论、财政实务、金融理论、金融实务。在以上两个层次中,每一章节里都包含3篇文章。Reading A作为精讲文章;Reading B作为课外阅读文章,可讲可不讲;Case Study作为案例分析文章,用于讨论、学生发言、教师总结。第三层次:经贸与金融研究型范文,共有3章。分别为学术论文撰写方法、金融和国际贸易。目的是要让学生学会用英语撰写经贸与金融专业的学术论文,提高写作能力。

目录

Part One

Section L Economics

Reading A Separating Our ' Needs' from Our 'Wants'

Reading B Understanding Economics

Case Study

Case One Free Market Systems

Case Two Recession? Depression? What's the Difference?

Section II Management

Reading A Management Defined

Reading B What Does It Take to Become a Successful Manager?

Case Study

Case One Chrysler's Iacocca. the Most Bang for the Corporate Buck

Case Two Tony Wang and KRR in China

Section m Marketing

Reading A What is Marketing?

Reading B Customer-Oriented Marketing

Case Study

Case One Highlights in the History of Coca-Cola Television Advertising ..

Case Two China's Homegrown Cola Sees Future in "Fashionable" Drinks

Section IV International Trade

Reading A Introduction to International Trade

Reading B Globalization of Trade and Future of Global Trade

Case Study

Case One The Cashew

Case Two Chinese Exporters Brace for New Challenges

Section V Finance

Reading A The World's Biggest Casino

Reading B Money Laundering

Case Study

Case One Norkom Launches Money Laundering Fighter

Case Two Seven Common Financial Mistakes

Section VI Money in Banking Theory

Reading A What is Money?

Reading B Money and Inflation: the American Case

Case Study Goals and Structure of IMF

Part Two

Section VII Theory of International Trade

Reading A Theory of International Trade

Reading B Ouotas and Tariffs

Case Study The WTO Accession and China's Reform Process

Section VIII Practice of International Trade

Reading A Export Practice

Reading B Bill of Lading

Case Study WTO Accession and China's Agriculture

Section IX Financial Markets and Institutions

Reading A Financial Markets

Reading B Financial Intermediaries

Case Study

Gase One Basic Puzzles about Finandal Structure

Case Two Transaction Costs

Section X Practice of Finance

Reading A Acquisifions and Takeovers

Reading B Buybacks Aren't Always a Good Sign for Investors ..

Case Study

Case One Corporate Finance: Research on Computer Industry

Case Two Fiscal Discipline at Lower Levels of Government:

the Case of Spain

Section XI Balance of Payments and International

Monetary System

Reading A The Balance of Payments ~

Reading B The/ntemational Monetary System

Case Study The Euro

Section XlI Practice of Banking

Reading A International Payment and Settlement

Reading B 1. Letter of Credit Transaction

2. What is Foreign Exchange?

Case Study

Case One

Case Two Irrevocable Letter of Credit

Part Three

Section XIII How To Write Scientific Papers

Section XIV WTO Challenges and Efficiency of Chinese Banks

Section XV Trade Protection in Five EU Member Candidate

Countries by Exchange Rate Adjustment, Customs

Tariffs, and Nontariff Measures

Test One (Management)

Test Two ( International Trade)

Test Three (Marketing)

Test Four (Finance)

Test Five ( Corporate Finance)

GLOSSARY

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