本书从易到难分为三个层次,即初级、中级和高级。第一层次是基础英语与基础专业知识,共6章,其中第一章是基础经济理论,第二章是管理基础理论知识,第三章市场营销基础理论知识,第四章是国际贸易基础理论知识,第五章是财政基础理论知识,第六章是金融基础理论知识。第二层次主要突出经贸与金融中级专业知识,增加实务内容,难度适度加大,共6章。分别是国际贸易理论、国际贸易实务,财政理论、财政实务、金融理论、金融实务。在以上两个层次中,每一章节里都包含3篇文章。Reading A作为精讲文章;Reading B作为课外阅读文章,可讲可不讲;Case Study作为案例分析文章,用于讨论、学生发言、教师总结。第三层次:经贸与金融研究型范文,共有3章。分别为学术论文撰写方法、金融和国际贸易。目的是要让学生学会用英语撰写经贸与金融专业的学术论文,提高写作能力。
Part One
Section L Economics
Reading A Separating Our ' Needs' from Our 'Wants'
Reading B Understanding Economics
Case Study
Case One Free Market Systems
Case Two Recession? Depression? What's the Difference?
Section II Management
Reading A Management Defined
Reading B What Does It Take to Become a Successful Manager?
Case Study
Case One Chrysler's Iacocca. the Most Bang for the Corporate Buck
Case Two Tony Wang and KRR in China
Section m Marketing
Reading A What is Marketing?
Reading B Customer-Oriented Marketing
Case Study
Case One Highlights in the History of Coca-Cola Television Advertising ..
Case Two China's Homegrown Cola Sees Future in "Fashionable" Drinks
Section IV International Trade
Reading A Introduction to International Trade
Reading B Globalization of Trade and Future of Global Trade
Case Study
Case One The Cashew
Case Two Chinese Exporters Brace for New Challenges
Section V Finance
Reading A The World's Biggest Casino
Reading B Money Laundering
Case Study
Case One Norkom Launches Money Laundering Fighter
Case Two Seven Common Financial Mistakes
Section VI Money in Banking Theory
Reading A What is Money?
Reading B Money and Inflation: the American Case
Case Study Goals and Structure of IMF
Part Two
Section VII Theory of International Trade
Reading A Theory of International Trade
Reading B Ouotas and Tariffs
Case Study The WTO Accession and China's Reform Process
Section VIII Practice of International Trade
Reading A Export Practice
Reading B Bill of Lading
Case Study WTO Accession and China's Agriculture
Section IX Financial Markets and Institutions
Reading A Financial Markets
Reading B Financial Intermediaries
Case Study
Gase One Basic Puzzles about Finandal Structure
Case Two Transaction Costs
Section X Practice of Finance
Reading A Acquisifions and Takeovers
Reading B Buybacks Aren't Always a Good Sign for Investors ..
Case Study
Case One Corporate Finance: Research on Computer Industry
Case Two Fiscal Discipline at Lower Levels of Government:
the Case of Spain
Section XI Balance of Payments and International
Monetary System
Reading A The Balance of Payments ~
Reading B The/ntemational Monetary System
Case Study The Euro
Section XlI Practice of Banking
Reading A International Payment and Settlement
Reading B 1. Letter of Credit Transaction
2. What is Foreign Exchange?
Case Study
Case One
Case Two Irrevocable Letter of Credit
Part Three
Section XIII How To Write Scientific Papers
Section XIV WTO Challenges and Efficiency of Chinese Banks
Section XV Trade Protection in Five EU Member Candidate
Countries by Exchange Rate Adjustment, Customs
Tariffs, and Nontariff Measures
Test One (Management)
Test Two ( International Trade)
Test Three (Marketing)
Test Four (Finance)
Test Five ( Corporate Finance)
GLOSSARY