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书名 THE SLOW PACE OF FAST CHANGE(精)
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作者 本社编
出版社 NORTH LIGHT BOOKS
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简介
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Bhaskar Chakravorti peels back the many factors that govern an innovation's penetration into interconnected markets-and offers a game plan for successfully steering innovations from the lab to the living room. Chakravorti explains the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effects: While everyone loves a great idea, individuals will embrace it only if they believe others will too. In markets with strong interconnections among participants, this "equilibrium" slows adoption and protects the status quo-despite the innovation's clear superiority.

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To win, innovators must unravel this status quo equilibrium and replace it with one built around their own innovations. The key is to imagine a desired plausible endgame, and work backward to orchestrate the network of individual choices to create conditions that make this outcome happen.

Drawing on Chakravorti's hands-on experience with many of the best-known innovating companies and insights gleaned from his expertise in the practical applications of game theory.

目录

Preface

One A Beautiful Bind

Two Of Pause and Progress

Three A Framework for Connected Choice

Four Beginning at the Endgame

Five Tunneling to the Vision

Six Dividing Up the Middlegame

Seven Dealing with Uncertainty

Eight Beware of Loud Noises

Notes

Index

About the Author

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