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书名 HARVARD BUSINESS REVIEW ON STRATEGIC ALLIANCES
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作者 HARVARD BUSINESS
出版社 Hudson Press
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简介
编辑推荐

 The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

内容推荐

 A first-time collection of classics and best new thinking on how to build and manage strategic business relationships, this book features articles by well-known authors such as Rosabeth Moss Kanter and Gary Hamel. This important volume provides a broad and diverse look at strategic alliances, including why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border alliances.

目录

Collaborate with Your Competitors--and Win

GARY HAMEL, YVES L. DOZ, AND C.K. PRAHALAD

Is Your Stratetic Alliance Really a Sale? 23

JOEL BLEEKE AND DAVID ERNST

Use Joint Ventures to Ease the Pain of Restructuring 47

ASHISH NANDA AND PETER J. WILLIAMSON

Group Versus Group:

How Alliance Networks Compete 75

BENJAMIN GOMES-CASSERES

Collaborative Advantage:

The Art of Alliances 97

ROSABETH MOSS KANTER

Saving the Business Without Losing the Company 129

CARLOS GHOSN

When Is Virtual Virtuous? Organizing for

Innovation 151

HENRY W. CHESBROUGH AND DAVID J. TEECE

The Way to Win in Cross-Border Alliances 173

JOEL BLEEKE AND DAVID ERNST

About the Contributors 199

Index 205

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