POPAI's Point-of-Purchase Advertising Design Annual 2001 is the definitive resource for what's hot and effective in point-of-purchase (P-O-P) advertising. The Design Annual features color photographs of the over 300 award-worthy entries that captured gold, silver, bronze, and the prestigious Display-of-the-Year awards in POPAI's 2001 Outstanding Merchandising Achievements Awards.

 POPAI"s Point-of-Purchase Advertising Design Annual 2001 is the definitive resource for what"s hot and effective in point-of-purchase (P-O-P) advertising. The Design Annual features color photographs of the over 300 award-worthy entries that captured gold, silver, bronze, and the prestigious Display-of-the-Year awards in POPAI"s 2001 Outstanding Merchandising Achievements Awards.

 A blue-ribbon panel of experienced brand marketers, retailers, and producers recognized these award-winning ideas for their design, use of retail space, ability to drive sales, and overall excellence.

 This editorial of POPAI"s Design Annual features all the information and inspiration that you will need to create your own award-worthy in-store advertising.Whether your business is cars or carpeting, health care or home entertainment, POPAI"s DesignAnnual contains countless ideas and solutions. If you are a client, producer, designer, advertising agency, or retailer, this volume is an invaluable resource.

Introduction

Merchandising Awards Judges

Displays of the Year Winners

Outstanding Merchandising Achievement Awards Winners

Outstanding

 Beer

 Liquor

 Convenient Store Retailer

 Cosmetics

 Drug Store Retailer

 Entertainment and Computers

 Fragrances

 Grocery and General Merchandise Products

 Hair and Skin Care

 Health Care

 Home and Garden

 Interactive

 Mass Merchandise Retailer

 Other Retailer

 Personal Products and Accessories7

 Sales Promotion

 Services

 Signage

 Snack Products and Soft Drinks

 Sports, Toys and Accessories

 Stationery, Office Supplies and Seasonal Goods

 Supermarket Retailer

 Tobacco

 Transportation

Multinational Contest Awards

Technical Achievement Contest Awards

Index of Displays