《商务英语写作实用教程》充分整合了与商务写作相关的理论和实践知识，专为非英语母语的学习者量身打造。内容涵盖写作基础、商务写作技巧、特定商务词汇和表达方式、常见商务文体格式及跨文化沟通技巧。教材按照难易程度划分为基础（写作过程、语调和读者分析等）、进阶（构建主旨句、视觉辅助工具的使用、列表和项目符号的应用等）和高级（求职、公关、市场营销等特殊领域写作的技巧）三个层次，辅以详实的例子和基于理论的解释。书中还精选了实际商务写作练习，包括商务邮件、备忘录、报告等多种商务文体，使学习者真正掌握理论与实践相结合的方法，为职场成功奠定坚实的写作基础。

Contents
Unit 1 introduction
1.1 Overview of the Course………………………………………………………1
1.2 Course Objectives……2
1.3 Importance of Business English Writing…………………………3
1.3.1 Professionalism…………………………………………………………3
1.3.2 Efficiency…………………………………………………………………3
1.3.3 Reputation………………………………………………………………3
1.3.4 Cross-Cultural Communication…………………………………3
1.3.5 Career Advancement……………………………………………………3
1.4 Distinctive Features of Business English Writing…………4
1.4.1 Formality and Precision………………………………………………4
1.4.2 Structured Format and Purpose-Driven Writing………4
1.4.3 Conciseness and Clarity……………………………………………4
1.4.4 Tone Adaptability……………………………………………………5
1.4.5 Cultural Sensitivity………………………………………………5
1.4.6 Focusing on Relationship Building……………………………5
1.4.7.Use of Persuasive Language……………………………………5
1.4.8 Adaptability to Digital Platforms………………………………5

Unit 2 Writing Basics
2.1 Understanding the Writing Process…………………………………11
2.1.1 Prewriting………………………………………………………………11
2.1.2 Drafting…………………………………………………………………14
2.1.3 Revising……………………………………………………………15
2.1.4 Editing………………………………………………………………………………………………………15
2.1.5 Proofreading………………………………………………………15
2.2 Understanding the Writing Purpose………………………………16
2.2.1 Common Purposes for Business Writing…………………16
2.2.2 The Audience for Business Writing…………………………17
2.2.3 Audience and Purpose Combinations………………………18
2.2.4 Aligning Your Approach………………………………………………18
2.2.5 Tailoring for the Audience…………………………………………20
2.3Choosing the Right Tone and Style……………………………22
2.3.1 Formality vs.Informality………………………………………22
2.3.2 Clarity and Simplicity ……………………………………………24
2.3.3 Audience Engagement………………………………………………25
2.3.4 Purpose-Driven Approach ……………………………………26

Unit 3 Business Writing Skills
3.1 Spotlighting the Readers Benefits…27
3.1.1 From Writer-Oriented to Reader-Oriented_——28
3.1.2 Enhancing Response and Action——————28
3.1.3 Adopting the "You"View in Marketing————28
3.1.4 Avoiding Negative Connotations—————29
3.2 Expressing Positively………………………………………………………30
3.2.1 The Shift to Positive Language——————-30
3.2.2 Emphasizing Solutions over Problems———-30
3.2.3 Learning from Negative Outcomes-———-31
3.2.4 Reframing Feedback———————-31
3.2.5 Encouraging Action—————————-31
3.2.6 Avoiding Negative Expressions————-32
3.2.7 The Role of Positive Words——————-32
3.3 Inclusive Language………………………………………………………33
3.3.1 Overcoming Gender Bias_—————_33
3.3.2 Neutralizing Job Titles_————_34
3.3.3 Addressing Age Bias—————-34
3.3.4 Eliminating Racial and Ethnic Bias_—————35
3.3.5 Disability Awareness———————-35
3.3.6 Using Inclusive Terms for Humanity————-35
3.4 Conversational but Professional Language…………………36
3.4.1 The Spectrum of Business Writing-————36
3.4.2 Avoiding Extremes——————-36
3.4.3 Using Modern Expressions—————-37
3.4.4 Avoiding Technical Jargon and Big Words-———37
3.4.5 Choosing the Right Levels of Diction————-37
3.4.6 Practical Tips for Conversational Professionalism-38
3.5 Emphatic Devices in Business Writing……………………43
3.5.1 Emphasis Through Mechanics_—————43
3.5.2 Emphasis Through Style_—————-44
3.6 De-emphatic Devices in Business Writing…47
3.6.1 Using General Rather than Specific Wording——47
3.6.2 Burying the idea in the Middle of a Sentence—-47
3.6.3 Placing the idea in a Dependent Clause Connected to an Independent Clause Containing a Positive idea_48

Unit 4 Business Writing Strategies
4.1 Organizing Your Writing……………………………………………49
4.1.1 Why ls Organization Important?————50
4.1.2 Methods of Organization————-50
4.2CraftingaStrong Thesis Statement……………………………58
4.2.1 Understanding the Components of a Thesis Statement…………………58
4.2.2 How to Craft an Effective Thesis Statement_——60
4.3 Using Visual Aids………62
4.3.1 Importance of Visual Elements in Business Writing_62
4.3.2 Types of Diagrams in Business Contexts———65
4.3.3 Creating Clear and Effective Diagrams_——73
4.3.4 Integrating Diagrams with Text-————-75
4.3.5 Writing for the Diagrams-—————77
4.4 Using Bullet Points and Lists………………………………………86
4.4.1 Reasons for Using Bullet Points and Lists——87
4.4.2 Crafting Effective Bullet Points_———_89

Unit 5 Business Vocabulary and Expressions
5.1 Business Vocabulary…………………………………………………101
5.1.1 Categories of Business Vocabulary———103
5.1.2 Origins of Business Terms.——————109
5.2 Idiomatic Expressions………………………………………………?13
5.2.1 Literal vs.Figurative Meanings of Idiomatic Expressions—————————115
5.2.2 Cultural Nuances of Idiomatic Expressions-—115
5.2.3 Types of Business Idioms_——————116
5.2.4 Using Idiomatic Expressions in Business Writing-117
5.3 Phrases for Different Business Situations…118
5.3.1 Meetings and Presentations_———118
5.3.2 E-mail Correspondence—————119
53.3 Negotiations and Agreements————120
5.3.4 Networking and Social Events————120

Unit 6 Business Writing Formats
6.1 Writing Business E-mails ………………………………………………123
6.1.1 Types of Business E-mails.————124
6.1.2 Understanding the Structure of Business E-mails_125
6.1.3 Tone and Language-—————128
6.1.4 Professional E-mail Etiquette————134
6.2Writing Business Letters………………………………………………141
6.2.1 Common Types of Business Letters and Their Purposes_————————139
6.2.2 Understanding the Structure—————141
6.2.3 Tone and Language-————————143
6.2.4 Addressing Concerns————————143
6.2.5 Tailoring for Different Scenarios———.147
6.3Writing Memos……………………………………………………………151
6.3.1 Understanding the Purpose————.151
6.3.2 Structuring Your Memo-——————151
6.3.3 Tone and Language————————153
6.3.4 Visual Elements——————————154
6.4WritingBusiness Reports…………………………………………155
6.4.1 Common Types of Business Reports and Their Purposes———————.155
6.4.2 Understanding the Purpose—————.157
6.4.3 Structuring Your Report.———————158
6.4.4 Tone and Language————————160
6.4.5 Visual Elements—————————160
6.5 Writing Proposals…………………………………………………………163
6.5.1 Understanding the Purpose_———.164
6.5.2 Structuring Your Proposal——————167
6.5.3 Tone and Language————————170
6.5.4 Visual Elements—————————170

Unit 7 Special Topics
7.1 Writing for Job Hunting………175
7.1.1 Resumé Writing-———————175
7.1.2 Cover Letter Writing—————————194
7.2 Writing for Social Media…210
7.2.1 Understanding Social Media Platforms——.210
7.2.2 Developing a Voice and Tone-———.211
7.2.3 Creating Engaging Content_———216
7.2.4 Tailoring Content to Platforms_——.219
7.2.5 Utilizing User-Generated Content_——.221
7.2.6 Responding to Comments and Messages——.222
7.3 Writing for Public Relations…223
7.3.1 The Role of Public Relations————224
7.3.2 Tailoring Messages—————226
7.3.3 Crafting Press Releases-————227
7.3.4 Managing Crises-——————229
7.4 Writing for Marketing……………………………………………………235
7.4.1 Understanding Your Audience-—————.236
7.4.2 Crafting Compelling Headlines.—————.237
7.4.3 Building Persuasive Copy———————240
7.4.4 Crafting Effective Calls to Action———.243
7.4.5 Creating Visual Impact-——————246
7.4.6 Utilizing Storytelling———————-249
7.4.7 Maximizing Digital Platforms_———254