全书分为 4 篇 12 章，从创意与创造力到创新的环境与战略，再到创新的组织与执行、创新的文化与变革，全景式地展现了创新管理的全过程，为读者提供了系统而全面的创新管理知识。此外，全书设置了丰富的案例和习题，呈现出从理论到实践逐步深入的框架结构，有助于培养读者在不断变化的商业环境中成功应对挑战的能力。

本书以扎实的理论、丰富的案例、专业的工具等为基础，通过系统性的学科框架，全面解析创新管理的核心概念、理论和方法。全书分为 4 篇 12 章，从创意与创造力到创新的环境与战略，再到创新的组织与执行、创新的文化与变革，全景式地展现了创新管理的全过程，为读者提供了系统而全面的创新管理知识。此外，全书设置了丰富的案例和习题，呈现出从理论到实践逐步深入的框架结构，有助于培养读者在不断变化的商业环境中成功应对挑战的能力。

前言<br />第 1 篇<br />创意与创造力<br />第 1 章　创意：创新之源 ················· 2<br />本章要点 ········································· 2<br />引导案例　创意文旅振兴之道：瓷天<br />　　　　　下海丝谷 0-1 的巨变 ············ 2<br />1.1　创意的界定与辨析 ······················ 4<br />1.2　创意的理论 ······························· 7<br />1.3　创意应用的工具方法 ··················16<br />本章小结 ········································25<br />思考题 ···········································25<br />参考文献 ········································26<br />延伸阅读 ········································26<br />自测练习 ········································26<br />第 2 章　个体创造力 ······················27<br />本章要点 ········································27<br />引导案例　清华教授钱颖一：我们的<br />　　　　　学生为什么缺乏“创造性<br />　　　　　思维” ·····························27<br />2.1　个体创造力的界定与辨析 ············28<br />2.2　个体创造力相关理论 ··················31<br />2.3　个体创造力应用的工具方法 ·········36<br />本章小结 ········································49<br />思考题 ···········································50<br />参考文献 ········································50<br />延伸阅读 ········································51<br />自测练习 ········································51<br />第 3 章　团队创造力 ······················52<br />本章要点 ········································52<br />引导案例　华为组织架构进化：从中央<br />　　　　　集权式管理到平台化 ··········52<br />3.1　团队结构 ·································54<br />3.2　团队领导 ·································63<br />3.3　组织环境 ·································66<br />本章小结 ········································71<br />思考题 ··········································72<br />参考文献 ········································72<br />延伸阅读 ········································73<br />自测练习 ········································73<br />附录 3A　交互记忆系统（TMS）<br />　　　　 测量量表 ···························73<br />第 2 篇<br />创新的环境与战略<br />第 4 章　创新与创新环境 ················76<br />本章要点 ········································76<br />引导案例　技术为王，创新为本：<br />　　　　　比亚迪的技术创新之路 ········76<br />4.1　创新的概念与理论 ·····················78<br />4.2　创新的环境 ······························96<br />4.3　创新的生命周期 ······················ 106<br />本章小结 ······································ 113<br />思考题 ········································· 113<br />参考文献 ······································ 114<br />延伸阅读 ······································ 114<br />自测练习 ······································ 115<br />第 5 章　创新的战略选择 ·············· 116<br />本章要点 ······································ 116<br />引导案例　从引进模仿到全面领先：<br />　　　　　我国高铁的发展历程 ········ 116<br />5.1　竞争导向的创新战略 ················ 118<br />5.2　模仿学习导向的创新战略 ·········· 125<br />5.3　价值导向的创新战略 ················ 131<br />本章小结 ······································ 140<br />思考题 ········································· 140<br />参考文献 ······································ 140<br />延伸阅读 ······································ 141<br />自测练习 ······································ 143<br />第 6 章　商业模式创新 ················· 144<br />本章要点 ······································ 144<br />引导案例　蔚来已来：汽车行业的创新<br />　　　　　与体验变革 ···················· 144<br />6.1　商业模式创新的要素 ················ 145<br />6.2　商业模式创新的过程 ················ 151<br />6.3　数智经济时代的商业模式创新 ····· 158<br />本章小结 ······································ 165<br />思考题 ········································· 165<br />参考文献 ······································ 165<br />延伸阅读 ······································ 166<br />自测练习 ······································ 168<br />附录 6A　用户画像感知评价量表 ······· 168<br />附录 6B　Kano 量化表格 ················· 169<br />第3 篇<br />创新的组织与执行<br />第 7 章　创新的过程 ···················· 172<br />本章要点 ······································ 172<br />引导案例　美的集团基于结构化流程<br />　　　　　的产品开发 ···················· 172<br />7.1　结构化流程 ···························· 174<br />7.2　商业流程管理 ························· 181<br />7.3　精益产品开发流程 ··················· 190<br />本章小结 ······································ 196<br />思考题 ········································· 196<br />参考文献 ······································ 197<br />延伸阅读 ······································ 197<br />自测练习 ······································ 200<br />第 8 章　创新的绩效评估 ·············· 201<br />本章要点 ······································ 201<br />引导案例　腾讯公司的创新绩效评估 ··· 201<br />8.1　创新绩效评估的内涵 ················ 205<br />8.2　创新绩效评估的四类指标 ·········· 207<br />8.3　创新绩效评估的实施方法 ·········· 212<br />本章小结 ······································ 217<br />思考题 ········································· 218<br />参考文献 ······································ 218<br />延伸阅读 ······································ 219<br />自测练习 ······································ 219<br />第 9 章　创新的组织学习 ·············· 220<br />本章要点 ······································ 220<br />引导案例　小米公司如何通过顾客<br />　　　　　参与创造价值 ················· 220<br />9.2　学习型组织 ···························· 223<br />9.3　组织学习与创新 ······················ 231<br />本章小结 ······································ 232<br />思考题 ········································· 232<br />参考文献 ······································ 233<br />延伸阅读 ······································ 233<br />自测练习 ······································ 235<br />第 4 篇<br />创新的文化与变革<br />第 10 章　创新的组织文化 ············ 238<br />本章要点 ······································ 238<br />引导案例　比亚迪的“袋鼠理论” ······· 238<br />10.1　组织文化概述 ························ 240<br />10.2　组织文化模型 ························ 245<br />10.3　组织创新文化 ························ 253<br />本章小结 ······································ 261<br />思考题 ········································· 261<br />参考文献 ······································ 261<br />延伸阅读 ······································ 262<br />自测练习 ······································ 263<br />第 11 章　组织创新变革的基本原理 264<br />本章要点 ······································ 264<br />引导案例　阿里巴巴集团启动“1+6+N”<br />　　　　　组织变革 ······················· 264<br />11.1　组织创新变革的动因 ··············· 265<br />11.2　组织创新变革的类型和内容 ······ 268<br />11.3　组织创新变革的理论模型 ········· 271<br />本章小结 ······································ 276<br />思考题 ········································· 277<br />参考文献 ······································ 277<br />延伸阅读 ······································ 278<br />自测练习 ······································ 279<br />第 12 章　组织创新变革的实施 ······ 280<br />本章要点 ······································ 280<br />引导案例　旭日升的变革之痛 ··········· 280<br />12.1　组织创新变革的过程和步骤 ······ 281<br />12.2　组织创新变革的阻力及应对 ······ 284<br />12.3　组织创新变革中的压力及管理 ··· 292<br />本章小结 ······································ 293<br />思考题 ········································· 294<br />参考文献 ······································ 294<br />延伸阅读 ······································ 295<br />自测练习 ······································ 297