本书为《北京冬奥进行时》其中一个分册。《北京冬奥进行时》通过《建设筹备篇》《挥汗备战篇》《全民冬奥篇》《奥运遗产运营篇》四个分册，用图文并茂的形式向中外读者展现北京这座城市为奥运筹备而做的多方面细致入微的工作，让读者了解北京这座世界上专享举动过夏季及冬季奥运会的城市如何将奥运遗产运营得当，让最广泛的人群从中受益。在北京冬奥会即将开始之际，我社推出这套丛书可以让更多的人感受到奥运的气息，更多的人了解北京，认识北京冬奥会。

Foreword
Chapter I The Origin of "Encouraging 300 Million People to Participate in Winter Sports”
Chapter II How to "Encourage 300 Million People to Participate in Winter Sports'”
Chapter III Mass Ice and Snow Events
Chapter IV Youth Ice and Snow Sports
Chapter V Ice and Snow Culture
Chapter VI Ice and Snow Sports Facilities
Chapter VII The Role of Non-Governmental Sectors in the Ice and Snow Industry
Chapter VIII Standards Norms and a Scientific Guide to People's Fitness Programmes
Chapter IX Services and the Soft Power of Ice and Snow Sports /82
Chapter XI Encouraging 300 Million People to Participate in Winter Sports by Promoting Ice and Snow Tourism