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书名 | 商务英语应用文写作 |
分类 | |
作者 | 吴思乐 |
出版社 | 机械工业出版社 |
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简介 | 内容推荐 本书以模块化的体例,介绍商务英语应用文写作的相关知识。全书以范例、典型表达和实操训练为主,注重学生商务英语应用文写作能力的提高。本书内容有商务英语写作基础、日常商务礼仪文书、商务办公及行政文书、一般商务文书、对外贸易函电、国际会展文案及商务合同文书6个模块,包含了从日常商务交往中的推荐、介绍、邀请、道歉、慰问、感谢、祝贺、欢迎、申请、辞职等活动所用到的书信,到商务行政管理中常见的电子邮件、传真、便条、电话留言、通知/启事、公告、名片、会议记录、证明信、借据、收条等文本,再到一般商务活动涉及的商业报告、产品描述、使用手册、公司介绍、调查问卷、商业广告以及外贸函电、展会文案、商务合同等内容。本书内容全面,介绍深入浅出,注重应用性和实践性,既可作为高职高专经济贸易类或商务英语类专业学生的教材,也可供从事外经贸工作的人员阅读和使用。 目录 Preface(前言) Module One Fundamentals of Business Writing in English (商务英语写作基础) Section 1 General Strategies of Business Writing in English (商务英语写作通略) Section 2 Basic Requirements for Business Letter Writing in English (商务英语信函写作的基本要求) Section 3 The Basic Structure of Business Letters in English (商务英语信函的基本结构) Section 4 The Basic Layouts and Styles of Business Letters (商务英语信函的基本格式) Section 5 Training and Practice (操练与实践) Module Two Writings for Everyday Business Communication (日常商务礼仪文书) Section 1 Letters of Complaint and Apology (投诉、道歉信) Section 2 Letters of Sympathy and Thanks (慰问、感谢函) Section 3 Congratulation Letters and Welcoming Speech (祝贺信和欢迎词) Section 4 Letters of Introduction and Recommendation (介绍信和推荐信) Section 5 Letters of Application and Invitation (申请书、邀请函) Section 6 Job Offers and Resignation Letters (录用函和辞职信) Module Three Writings for Administrative Documents (商务办公及行政文书) Section 1 Notifications / Notices,Announcements and Posters (通知/启事、公告与海报) Section 2 E-mails and Faxes (电子邮件和传真) Section 3 Notes, Telephone Messages and Memos (便条、电话留言和备忘录) Section 4 Name Cards and ID Tags (名片和个人身份标识牌) Section 5 Meeting Minutes (会议记录和会议纪要) Section 6 Job Advertisements and Dismissal Letters (招聘启事和解聘函) Section 7 Job Applications and Resumes (求职信和求职简历) Section 8 Certificates (证明信) Section 9 IOUs and Receipts (借据和收据) Module Four Writings for General Business Activities (一般商务文书) Section 1 Business Reports (商业报告或商情调研报告) Section 2 Product Description Manuals and Instruction Manuals (产品描述、说明和使用手册) Section 3 Corporate profiles (公司介绍) Section 4 Questionnaires (商务调查问卷) Section 5 Product Brochures and Advertisements (产品宣传资料、商业广告) Module Five Writings for Foreign Trade Correspondence (对外贸易函电) Section 1 Letters on Establishing Business Relations and Inquiries (建交、询盘函) Section 2 Letters on Offers and Counter-Offers (报盘、还盘函) Section 3 Letters on Acceptance/ Confirmation and Orders/ Contracts (接受、确认函与订单、合同函) Section 4 Letters on Trade Terms Negotiations (主要交易条款磋商函) Module Six International Event Documents and Business Contracts (国际会展文案及商务合同文书) Section 1 Invitation Letters to Exhibition and Conference (展会邀请函) Section 2 Post-Exhibition Reports (展会报告) Section 3 Conference and Exhibition Agendas (展会日程表) Section 4 Registration, Application and Booth Reservation Forms (展会注册、申请与展位预订表) Section 5 Sales Contracts and Sales Confirmation (销售合同与销售确认书) Reference(参考文献) |
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