进入新时代后，引导大众如何正确且有意义地创业，成为创业教育的一个重要问题。作者基于12年的创业教育和自身的创业实践及咨询经验，开发出12个核心模型，对48个创业相关的知识点进行简要解释，就72个创业中常见的疑问做出专业解答，编撰36个公众熟知的案例，引用24篇“大家观点”，启发读者思考“什么是真正的创业？应该为何而创业？如何构建创业所需要的核心能力和关键资源？如何选择项目和构建商业模式？如何正道创业而避免走向岐路？如何正确看待创业成败”等一系列关于创新创业的基础问题，帮助读者建立自己的创业观和创业分析框架，从而能够在创业中做出理性的分析和判断。从广义创业的角度来说，每个中国人都应“为国家富强而创业”，为实现中国梦而贡献自己的力量。无论未来是否真正走向创业道路（狭义的创建企业），我们都应具有创业思维和创业者精神。因此，本书不仅适宜想要创业的读者研读，也适宜所有大学生和有自我提升需求的人士研读

第1章 时代大潮：顺势思维 ........................................................................11.1 中国梦 ................................................................................................................ 31.2 创新驱动发展战略 ............................................................................................ 41.3 “双创”与“双创升级” ................................................................................... 51.4 科技创新 ............................................................................................................ 61.5 疑问及解答 ........................................................................................................ 71.6 案例与解读 ...................................................................................................... 131.7 大家观点 .......................................................................................................... 171.8 启发性思考 ...................................................................................................... 191.9 行动学习 .......................................................................................................... 20第2章 从心动到行动：知行合一思维........................................................212.1 创业者精神与创业导向 ................................................................................... 232.2 创业行动 .......................................................................................................... 242.3 狭义创业者 ...................................................................................................... 252.4 广义创业者 ...................................................................................................... 262.5 疑问与解答 ...................................................................................................... 272.6 案例与解读 ...................................................................................................... 332.7 大家观点 .......................................................................................................... 372.8 启发性思考 ...................................................................................................... 392.9 行动学习 .......................................................................................................... 40第3章 从梦想到使命：奇点思维 ...............................................................413.1 梦想与理想 ...................................................................................................... 433.2 梦想的阶段 ...................................................................................................... 443.3 创业初心 .......................................................................................................... 453.4 愿景、使命 ...................................................................................................... 463.5 疑问及解答 ...................................................................................................... 47文前0.indd 1 2021-6-17 10:27:02II 新时代创业思维3.6 案例与解读 ...................................................................................................... 533.7 大家观点 .......................................................................................................... 573.8 启发性思考 ...................................................................................................... 593.9 行动学习 .......................................................................................................... 60第4章 创业决定：自我革命思维 ...............................................................614.1 创业动机和创业意愿 ....................................................................................... 634.2 影响创业的因素 .............................................................................................. 644.3 创业激情、决心和信念 ................................................................................... 654.4 心理资本 .......................................................................................................... 664.5 疑问及解答 ...................................................................................................... 674.6 案例与解读 ...................................................................................................... 734.7 大家观点 .......................................................................................................... 774.8 启发性思考 ...................................................................................................... 794.9 行动学习 .......................................................................................................... 80第5章 能力与团队构建：新长板思维........................................................815.1 综合能力与专业能力 ....................................................................................... 835.2 商业能力与创业能力 ....................................................................................... 845.3 核心能力 .......................................................................................................... 855.4 核心团队构成 .................................................................................................. 865.5 疑问与解答 ...................................................................................................... 875.6 案例与解读 ...................................................................................................... 935.7 大家观点 .......................................................................................................... 975.8 启发性思考 ...................................................................................................... 995.9 行动学习 ........................................................................................................ 100第6章 资源及其拼接：借力思维 .............................................................1016.1 企业（团队）外部资源 ................................................................................. 1036.2 企业（团队）内部资源 ................................................................................. 1046.3 关键资源 ........................................................................................................ 1056.4 资源整合和拼接 ............................................................................................ 1066.5 疑问与解答 .................................................................................................... 1076.6 案例与解读 .................................................................................................... 1136.7 大家观点 ........................................................................................................ 117文前0.indd 2 2021-6-17 10:27:02目 录 III6.8 启发性思考 .................................................................................................... 1196.9 行动学习 ........................................................................................................ 120第7章 创新评价：用户思维 ....................................................................1217.1 相对优势 ........................................................................................................ 1237.2 相容性 ............................................................................................................ 1247.3 复杂性 ........................................................................................................... 1257.4 可试验性和可观察性 ..................................................................................... 1267.5 疑问与解答 .................................................................................................... 1277.6 案例与解读 .................................................................................................... 1337.7 大家观点 ........................................................................................................ 1377.8 启发性思考 .................................................................................................... 1397.9 行动学习 ........................................................................................................ 140第8章 项目选择：调适思维 ....................................................................1418.1 商机的要素 .................................................................................................... 1438.2 行业和市场特性 ............................................................................................ 1448.3 在“能做的”之间权衡 ................................................................................. 1458.4 在“想做的”之间取舍 ................................................................................. 1468.5 疑问与解答 .................................................................................................... 1478.6 案例与解读 .................................................................................................... 1538.7 大家观点 ........................................................................................................ 1578.8 启发性思考 .................................................................................................... 1598.9 行动学习 ........................................................................................................ 160第9章 商业模式：建造师思维.................................................................1619.1 基石：价值定位 ............................................................................................ 1639.2 需求侧：价值传递 ........................................................................................ 1649.3 供给侧：创造价值 ........................................................................................ 1659.4 盈利模式：收入模式和成本结构 ................................................................. 1669.5 疑问与解答 .................................................................................................... 1679.6 案例与解读 .................................................................................................... 1739.7 大家观点 ........................................................................................................ 1779.8 启发性思考 .................................................................................................... 1799.9 行动学习 ........................................................................................................ 180文前0.indd 3 2021-6-17 10:27:02IV 新时代创业思维第10章 守法创业：底线思维 ..................................................................18110.1 资源整合中的法律红线 ............................................................................... 18310.2 业务往来中的法律红线 ............................................................................... 18410.3 企业管理中的法律红线 ............................................................................... 18510.4 生产运营中的法律红线 ............................................................................... 18610.5 疑问与解答 .................................................................................................. 18710.6 案例与解读 .................................................................................................. 19310.7 大家观点 ...................................................................................................... 19710.8 启发性思考 .................................................................................................. 19910.9 行动学习 ...................................................................................................... 200第11章 做伟大的企业：担当思维 ...........................................................20111.1 价值观 .......................................................................................................... 20311.2 伦理道德 ...................................................................................................... 20411.3 对直接利益相关者的社会责任 ................................................................... 20511.4 对自然界的责任：人与自然和谐共生 ........................................................ 20611.5 疑问与解答 .................................................................................................. 20711.6 案例与解读 .................................................................................................. 21311.7 大家观点 ...................................................................................................... 21711.8 启发性思考 .................................................................................................. 21911.9 行动学习 ...................................................................................................... 220第12章 正视成败：过程思维 ..................................................................22112.1 创业成功 ...................................................................................................... 22312.2 项目失败与创业者的成长 ........................................................................... 22412.3 企业的成长过程与生命周期 ....................................................................... 22512.4 实现持续成功 .............................................................................................. 22612.5 疑问与解答 .................................................................................................. 22712.6 案例与解读 .................................................................................................. 23312.7 大家观点 ...................................................................................................... 23712.8 启发性思考 .................................................................................................. 23912.9 行动学习 ...................................................................................................... 240后记 有梦，就勇敢去追