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内容推荐 《商务英语阅读》根据商务英语的特点及培养目标,针对高职高专学生的知识水平,采用“商务+文化+语言”模式,将商务理念、商务案例、商务文化、商务英语语言有机融为一体,内容涉及商务活动的各个重要领域,如经济改革、经济理论、靠前贸易、金融和保险、证券和投资、企业管理、市场营销、商业经营与广告、世界贸易组织等,反映当今商务领域的现状与发展趋势。 在编写设计时特别注重把握商务活动主题的涵盖面、商务知识的系统性、商务文化知识的广泛性以及语言技能与商务知识的平衡性,使学生能够基本掌握商务英语独特的语言现象和文体风格,提高阅读和分析能力,很终从整体上提高英语语言水平和跨文化交际的能力。 目录 UNIT 1 经济改革 Text A Rebalancing the Economy Text B Economist: Post-Olympic Economic Downturn Highly Unlikely in China UNIT 2 经济学 Text A Market Economy Text B Rapid Growth to Sustain 20 Years UNIT 3 WTO世界贸易组织 Text A WTO--A General Introduction Text B Principles of the Trading System UNIT 4 国际贸易 Text A General Introduction to International Trade Text B Multinational Corporation UNIT 5 营销 Text A The Marketing Concept Text B The Product Life Cycle UNIT 6 金融 Text A International Finance Text B The World Bank UNIT 7 保险 Text A History of Insurance Text B Types of Insurance UNIT 8 股份、股票与股市 Text A Lessons from the 1987 Crash Text B Stock UNIT 9 投资 Text A Investment Basics Text B Investment UNIT 10 商务管理 Text A How to Build a Winning Team Text B You Have to Make Them Love Their Jobs UNIT 11 广告 Text A Advertising Text B Media Selection for Advertisements UNIT 12 企业文化 Text A AMD Culture Motivates the World Text B Corporate Culture UNIT 13 商务谈判 Text A Learn the Basics of Business Negotiation Text B Tips to Successful Business Negotiation UNIT 14 外汇 Text A Foreign Exchange Text B Spot Transactions and Forward Transactions UNIT 15 知识产权 Text A Protect Your Intellectual Property Rights Text B China's IPR Regime UNIT 16 商务合同 Text A Essentials of Making a Business Contract: The Legal Ties That Bind Text B Is This a “Business” Contract? GLOSSARY |