"本书根据国际经济发展新形势，结合商务英语笔译的特点和翻译原则，系统介绍：商务词汇、商号与商务名片、商标和品牌、商务广告、商品说明书、商务礼仪及祝辞、商务信函、合同协议、国际商务信用证、公司备忘录、商务报告、上市公司年报、企业介绍、宣传资料等知识，并通过强化实践实训提高应用能力与技能。
本书具有知识系统、案例丰富、突出实用和通用性等特点；因而既可作为本科国际贸易、工商管理、金融保险等专业的**教材，也可以用于商贸与商务翻译从业者的在职岗位培训，并为广大中小微商贸企业和大学生就业创业提供有益的学习指导。"

目录

Unit 1Introduction to Business English Translating1

Unit 2Business Terms and Expressions12
Section 1Theme Leadin12
Section 2Translation Warmingup13
Section 3Topic Features and Translation Principles14
Section 4Translating Strategies，Samples and Training …17
Section 5Extensive Expression24

Unit 3Company Names and Business Cards28
Section 1Theme Leadin28
Section 2Translation Warmingup29
Section 3Topic Features and Translation Principles30
Section 4Translating Strategies，Samples and Training …37
Section 5Extensive Expression43

Unit 4Brands and Trademarks46
Section 1Theme Leadin46
Section 2Translation Warmingup48
Section 3Topic Features and Translation Principles48
Section 4Translating Strategies，Samples and Training …50
Section 5Extensive Expression57

Unit 5Business Advertisement60
Section 1Theme Leadin60Section 2Translation Warmingup61
Section 3Topic Features and Translation Principles62
Section 4Translating Strategies，Samples and Training66
Section 5Extensive Expression73

Unit 6Commodity Specifications75
Section 1Theme Leadin75
Section 2Translation Warmingup76
Section 3Topic Features and Translation Principles77
Section 4Translating Strategies，Samples and Training80
Section 5Extensive Expression89

Unit 7Ceremonial Address91
Section 1Theme Leadin91
Section 2Translation Warmingup92
Section 3Topic Features and Translation Principles93
Section 4Translating Strategies，Samples and Training94
Section 5Extensive Expression104

Unit 8Business Correspondence （Ⅰ）106
Section 1Theme Leadin106
Section 2Translation Warmingup107
Section 3Topic Features and Translation Principles108
Section 4Translating Strategies，Samples and Training111
Section 5Extensive Expression120

Unit 9Business Correspondence （Ⅱ）124
Section 1Theme Leadin124
Section 2Translation Warmingup125
Section 3Topic Features and Translation Principles126
Section 4Translating Strategies，Samples and Training129
Section 5Extensive Expression142

Unit 10Business Contracts and Agreements 145
Section 1Theme Leadin145
Section 2Translation Warmingup146
Section 3Topic Features and Translation Principles147
Section 4Translating Strategies，Samples and Training150
Section 5Extensive Expression160

Unit 11International Business Credit 163
Section 1Theme Leadin163
Section 2Translation Warmingup164
Section 3Topic Features and Translation Principles165
Section 4Translating Strategies，Samples and Training169
Section 5Extensive Expression176

Unit 12The Memorandum 179
Section 1Theme Leadin179
Section 2Translation Warmingup180
Section 3Topic Features and Translation Principles181
Section 4Translating Strategies，Samples and Training184
Section 5Extensive Expression192

Unit 13Business Reports 195
Section 1Theme Leadin195
Section 2Translation Warmingup196
Section 3Topic Features and Translation Principles197
Section 4Translating Strategies，Samples and Training199
Section 5Extensive Expression207

Unit 14The Annual Report of Listed Companies 210
Section 1Theme Leadin210
Section 2Translation Warmingup211
Section 3Topic Features and Translation Principles212
Section 4Translating Strategies，Samples and Training216
Section 5Extensive Expression222

Unit 15Company Profile and Publicity Materials 225
Section 1Theme Leadin225
Section 2Translation Warmingup226
Section 3Topic Features and Translation Principles227
Section 4Translating Strategies，Samples and Training231
Section 5Extensive Expression239

Unit 16Tourist Publicity Materials 241
Section 1Theme Leadin241
Section 2Translation Warmingup243
Section 3Topic Features and Translation Principles243
Section 4Translating Strategies，Samples and Training246
Section 5Extensive Expression251

参考文献 255