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书名 新标准商务英语阅读教程(2)
分类 经济金融-经济-贸易
作者
出版社 外语教学与研究出版社
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简介
内容推荐
《新标准商务英语阅读教程2》共12个单元,选取12个不同商务主题,涉及团队建设、内部沟通、企业培训、可持续发展、经济政策、市场营销、零售、投资、市场准入、共享经济、知识产权等多个商务领域,全面拓展学生的商务知识,并通过丰富多样的阅读理解练习和语言练习,增加学生的商务知识、提升学生语言能力。同时,设置Reading·strategy板块,提升学生阅读技巧,培养学生文化自信,帮助学生树立正确价值观和商业伦理观。
目录
Unit 1 Team building
Text A Team-building philosophies that promote effective leadership and goodwill
Text B Diversity in fast-growing Slack
Unit 2 Internal communication
Text A Internal communication is the heartbeat of any organization
Text B Five ways to improve intermal communication by responding to employee feedback
Unit 3 Corporate training
Text A The third age of training: What you need to know
Text B Why sales training programs fail sales leaders and their teams
Unit 4 Sustainable development
Text A Sustainable fashion wants brands to redefine business growth
Text B Eco-friendly detergents: Green cleaning
Unit 5 Economic policies
Text A Efforts for a unified market signify a big leap forward
Text B Japan introduces negative interest rates in a bid to boost economy
Unit 6 Rural revitalization
Text A How China eradicated absolute poverty
Text B The rural revitalization strategy invigorates villages
Unit 7 Marketing
Text A Turning social media into company assets
Text B The truth about your startup's press strategy
Unit 8 Retailing
Text A Online retailers getting physical
Text B The Black Friday backlash for smaller retailers
Unit 9 Investment
Text A How to invest for the 22nd century
Text B Junk bonds are back-and we should all be terrified
Unit 10 Market entry
Text A Should you localize your product for the Chinese market?
Text B Faster, cheaper fashion
Unit 11 Sharing economy
Text A Manufacturing in the sharing economy
Text B Uber, a rising business model
Unit 12 Intellectual property
Text A Driving innovation through intangible assets and intellectual property rights
Text B The USITC's power grab for digital goods goes to court, making thetech industry on edge
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