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书名 | 新标准商务英语阅读教程(2) |
分类 | 经济金融-经济-贸易 |
作者 | |
出版社 | 外语教学与研究出版社 |
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简介 | 内容推荐 《新标准商务英语阅读教程2》共12个单元,选取12个不同商务主题,涉及团队建设、内部沟通、企业培训、可持续发展、经济政策、市场营销、零售、投资、市场准入、共享经济、知识产权等多个商务领域,全面拓展学生的商务知识,并通过丰富多样的阅读理解练习和语言练习,增加学生的商务知识、提升学生语言能力。同时,设置Reading·strategy板块,提升学生阅读技巧,培养学生文化自信,帮助学生树立正确价值观和商业伦理观。 目录 Unit 1 Team building Text A Team-building philosophies that promote effective leadership and goodwill Text B Diversity in fast-growing Slack Unit 2 Internal communication Text A Internal communication is the heartbeat of any organization Text B Five ways to improve intermal communication by responding to employee feedback Unit 3 Corporate training Text A The third age of training: What you need to know Text B Why sales training programs fail sales leaders and their teams Unit 4 Sustainable development Text A Sustainable fashion wants brands to redefine business growth Text B Eco-friendly detergents: Green cleaning Unit 5 Economic policies Text A Efforts for a unified market signify a big leap forward Text B Japan introduces negative interest rates in a bid to boost economy Unit 6 Rural revitalization Text A How China eradicated absolute poverty Text B The rural revitalization strategy invigorates villages Unit 7 Marketing Text A Turning social media into company assets Text B The truth about your startup's press strategy Unit 8 Retailing Text A Online retailers getting physical Text B The Black Friday backlash for smaller retailers Unit 9 Investment Text A How to invest for the 22nd century Text B Junk bonds are back-and we should all be terrified Unit 10 Market entry Text A Should you localize your product for the Chinese market? Text B Faster, cheaper fashion Unit 11 Sharing economy Text A Manufacturing in the sharing economy Text B Uber, a rising business model Unit 12 Intellectual property Text A Driving innovation through intangible assets and intellectual property rights Text B The USITC's power grab for digital goods goes to court, making thetech industry on edge |
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