本书共12个单元，具体包括跨境电子商务基础、跨境电子商务策略与要点、中国跨境电子商务平台、在线销售与选品、了解亚马逊、撰写产品描述和应用ChatGPT、定价和优化在线评论、电子支付与法规、优化销售服务和客户体验、产品供给和国际仓、物流、电子商务中的新技术等内容。
本书编者有近20年的行业英语教学与图书编写经验，书中内容的设置与课堂教学的各个环节紧密切合，支持备课、教学、复习及考试等教学环节。另外，本书还配有PPT、教学大纲、参考答案、音频文件等资料。
本书既可作为高等院校本科和专科国际贸易、电子商务、国际商务、商务英语等相关专业的英语教材，也可供相关从业人员自学，还可作为培训班的培训用书。

Unit 1 Cross-Border E-commerce Basics
Text A Cross-Border E-commerce Overview
New Words
Phrases
Abbreviations
Reference Translation 跨境电子商务概览
Text B Chinese Cross-Border E-commerce Overview
New Words
Phrases
Abbreviations
Writing Method Guide 求职信
Exercises
Unit 2 Cross-Border E-commerce Strategies and Essentials
Text A How to Create a Successful Cross-Border E-commerce Strategy
New Words
Phrases
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Reference Translation 如何建立成功的跨境电商战略
Text B The Dos and Don’ts of Cross-Border E-commerce
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Phrases
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Writing Method Guide 个人简历
Exercises
Unit 3 Cross-Border E-commerce Platforms
Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China
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Phrases
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Reference Translation 中国跨境电商五大平台比较
Text B Online Marketplace Comparison: Amazon, Walmart & Alibaba
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Phrases
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Writing Method Guide 电子邮件
Exercises
Unit 4 Selling Online and Selecting Goods
Text A How to Select Goods on Cross-Border E-commerce
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Phrases
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Reference Translation 跨境电商中如何选品？
Text B 10 Things You Need to Start Selling Online
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Writing Method Guide 邀请函
Exercises
Unit 5 Learning about Amazon
Text A Selling on Amazon
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Phrases
Abbreviations
Reference Translation 在亚马逊上卖东西
Text B Amazon Seller Central and Amazon Vendor Central
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Writing Method Guide 品牌故事文案
Exercises
Unit 6 Writing Product Descriptions and Using ChatGPT
Text A How to Write Product Descriptions
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Phrases
Abbreviations
Reference Translation 如何撰写产品描述
Text B How to Use ChatGPT for E-commerce
New Words
Phrases
Writing Method Guide 怎样写亚马逊产品文案
Exercises
Unit 7 Pricing and Optimizing Online Reviews
Text A Pricing Strategy
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Phrases
Abbreviations
Reference Translation 定价策略
Text B Key Steps to Get Better Online Reviews
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Writing Method Guide 怎样给国外客户发写开发信
Exercises
Unit 8 Electronic Payments and Regulations
Text A How Electronic Payment Works
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Abbreviations
Reference Translation 电子支付是如何工作的
Text B Chinese Cross-Border E-commerce Regulations
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Writing Method Guide 回复询盘
Exercises
Unit 9 Optimizing Sales Service and Customer Experience
Text A 7 Types of After Sales Service to Keep Your Customer Satisfied
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Reference Translation 七种确保客户满意的售后服务
Text B Ways to Optimize Online Customer Experience
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Writing Method Guide 发盘与还盘
Exercises
Unit 10 Product Feed and International Warehouses
Text A How Sellers Can Leverage Their Product Feed for Amazon SEO
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Reference Translation 卖家如何利用产品推送实现亚马逊SEO
Text B International Warehouses in Cross-Border E-commerce
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Writing Method Guide 订单与合同
Exercises
Unit 11 Logistics
Text A Third Party Logistics
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Reference Translation 第三方物流
Text B Reverse Logistics
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Writing Method Guide 索赔和投诉答复信
Exercises
Unit 12 New Technology in E-commerce
Text A Benefits of Big Data Analytics in E-commerce
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Reference Translation 大数据分析在电子商务中的优势
Text B Artificial Intelligence in Cross-Border E-commerce
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Phrases
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Writing Method Guide 常见售后邮件模板
Exercises