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书名 | 外贸英语函电 |
分类 | 经济金融-经济-贸易 |
作者 | |
出版社 | 重庆大学出版社 |
下载 | ![]() |
简介 | 内容推荐 教材共分为16章,除了第一章总体介绍外贸函电,第二章介绍外贸函电的基本结构外,其他14章均为介绍对外贸易环节中所涉及的各类函电,包括询盘、发盘、还盘、接受、合同、支付、信用证、包装、装运、保险、索赔等。每一章大致由以下几个部分组成:导引、学习目标、写作原则(介绍了涉及函电类型的写作原则和写作特点)、样信介绍(分析样信的遣词造句)、样信评价(评价每封样信)、信函对比分析(分成两组,每组的两封信的内容大致相同,写作质量有高低,通过直观对比其优缺点来提高学习者的写作能力)。除了丰富的信函案例,教材还通过各种练习形式来加强学习者对各类信函常用词汇和表达的积累,进一步丰富学习者撰写各类信函的素材。 目录 Chapter 1 Basic Knowledge of Business Letters Introduction Section One The Meaning of Business Letters Section Two The Roles of Business Letters Section Three Writing Principles of Business Letters Section Four Useful Words and Expressions Section Five Exercises Ideological and Political Garden Chapter 2 Format and Structure of Business Letters Introduction Section One Forrnat of Business Letters Section Two Structure of Business Letters Section Three Addressing Envelopes Section Four Useful Sentences and Expressions Section Five Exercises Ideological and Political Garden Chapter 3 Letters of Establishing Business Relations Introduction Section One Writing Principles Section Two Sample Letters Section Three Sample Analysis Section Four Contrast of Sample Letters Section Five Useful Sentences and Expressions Section Six Exercises Ideological and Political Garden Chapter 4 Letters of Enquiries and Replies Introduction Section One Writing Principles Section Two Sample Letters Section Three Sample Letter Analysis Section Four Contrast of Sample Letters Section Five Useful Sentences and Expressions Section Six Exercises Ideological and Political Garden Chapter 5 Letters of Offers and Counter-offers Introduction Section One Writing Principles Section Two Sample Letters Section Three Sample Letter Analysis Section Four Contrast of Sample Letters Section Five Useful Sentences and Expressions Section Six Exercises Ideological and Political Garden Chapter 6 Letters of Order and Confirmation Introduction Section One Writing Principles Section Two Sample Letters Section Three Sample Letter Analysis Section Four Contrast of Sample Letters Section Five Useful Sentences and Expressions Section Six Exercises Ideological and Political Garden Chapter 7 Letters of Payment Introduction Section One Writing Principles Section Two Sample Letters Section Three Sample Letter Analysis Section Four Contrast of Sample Letters Section Five Useful Sentences and Expressions Section Six Exercises Ideological and Political Garden Chapter 8 Establishment of C and Anlendment Introduction Section One Writing Principles Section Two Sample Letters Section Three Sample Letter Analysis Section Four Contrast of Sample Letter Section Five Useful Expressions and Sentences Section SiX Exercises Ide010gical and Political Garden Chapter 9 Lette of packing Introduction Section One Writing Principles Section Two Sample Letters Section Three Sample Letter Analysis Section Four Contrast of Sample Letter section Five Useful Sentences and Expre。siOns Section Six Exercises Ide010gical and Political Garden Chapter 10 Letters of Transportation Intruduction Section One Writing Principles Section Two Sample Letters SecfiOn Three Sample Letter Analysis Section Four Contrast of Sample Letters Section Five Useful Sentences and Expression Secfion Six Exercises IdeOlOgical and Political Garden Cllapter 11 Letters of Insurance Intrducfion Section one Writing Principles Section Two Sample Letters Section Three Sample Letter Analysis Section Four Contrast of Sample Letters Section Five Useful Sentences and Expressions Section Six Exercises Idecological and Political Garden Chapter 12 Routine Claims and Persuasive Claims Introduction Section One Writing Principles Section Two Sample Letters Section Three Sample Letter Analysis Section Four Contrast of Sample Letters Section Five Useful Sentences and Expressions Section Six Exercises Ideological and Political Garden Chapter 13 Letters of Adjustments and Refusals Introduction Section One Writing Principles Section Two Sample Letters Section Three Sample Letter Analysis Section Four Contrast of Sample Letters Section Five Useful 序言 随着全球经济一体化的 继续推进,我国全球供应 链体系也日趋成熟,我们 正从贸易大国快速往贸易 强国发展。近些年来,我 国参与国际间的各种商务 交流活动越来越频繁,这 对新型外贸人才提出了更 高的要求,不仅要求他们 拥有一定的外贸知识,懂 得商务礼仪,还应具备商 务英语沟通能力和函电撰 写能力,即要成为“多技能” 的外贸人才。 要更好、更快地适应国 际贸易市场的发展,更深 入地参与国际贸易,掌握 地道、规范的外贸函电, 熟练运用各种术语,准确 表达写作者的意图是必备 技能。为了满足社会经济 发展对外贸人才的需求, 我们编写了此教材。教材 全面介绍了外贸中常用的 各种函电,以应用性为基 础,系统性地培养学习者 的外贸函电撰写能力,使 其能快速适应社会的需求 ,降低企业的培养成本。 教材共分为16章,除了 第一章总体介绍外贸函电 ,第二章介绍外贸函电的 基本结构外,其他14章均 为介绍对外贸易环节中所 涉及的各类函电,包括询 盘、发盘、还盘、接受、 合同、支付、信用证、包 装、装运、保险、索赔等 。每一章大致由以下几个 部分组成:导引、学习目 标、写作原则(介绍了涉 及函电类型的写作原则和 写作特点)、样信介绍( 分析样信的遣词造句)、 样信评价(评价每封样信 )、信函对比分析(分成 两组,每组的两封信的内 容大致相同,写作质量有 高低,通过直观对比其优 缺点来提高学习者的写作 能力)。除了丰富的信函 案例,教材还通过各种练 习形式来加强学习者对各 类信函常用词汇和表达的 积累,进一步丰富学习者 撰写各类信函的素材。同 时,教材特别注重融入党 的二十大精神,力求挖掘 专业学习内容中的思政内 涵,不仅在行文中注重价 值引领,且在每章后专设 了思政园地板块,助力培 养具有爱国情怀和法治观 念,诚实守信的外贸人才 。 在编写教材过程中,我 们参考了众多国内外与商 务、外贸函电相关的书籍 和各类资料,并从长期从 事外贸行业的从业人员处 获得了大量宝贵的一手资 料,在此,我们表示衷心 的感谢。 新时代下,社会经济快 速发展,各种知识不断更 新,囿于编者水平,书中 可能存在疏漏和不足之处 ,恳请专家学者及广大教 师、读者不吝批评指正。 编者 2023年6月 |
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