日新月异的技术变迁和动荡变化的世界政治、经济、社会环境使得中国企业面临着前所未有的机遇和挑战。面对各类不确定性，中国企业异军突起，不断总结出适合自身发展的企业管理理念与实践经验，以重塑竞争优势，提升市场价值。本书由江苏大学管理学院案例研究团队通过实地考察与调研，为读者精选出来自制造、零售、技术／大数据服务、农业等产业的17个典型管理学案例，期冀读者能从这些领域的实践中得到一些有价值的管理学实践经验和启示。本书还附有两份案例学习指南，指导读者形成案例学习的思维和习惯，引领读者拓宽学习思路。

Plan: Strategic Management
Chapter1 The Talent Management Plan of Siensol Environment Protection Industry Group
1.1 troduction
1.2 From “Organization Inventory” to “Talent Inventory' Clarifying the Thinking on Strategic Talent
1.3 Building a Talent Pool and Drawing a “Talent Map”
1.4 Attaching Importance to Cultivation and Building a “Power Engine”
1.5 Breaking the Rules， Introducing Competitions， and， Finally，Creating the Catfish Effect
Chapter2 Can Qianzhiguan Tea Turn the Corner in the Context of he “Internet Plus” Agriculture
2.1 Introduction
2.2 Local Industry Efforts: Arduous and Lengthy
2.3 First Light of Morning
2.4 Slowly But Surely
2.5 One Small Shift Can Yield Significant Results
2.6 The Road to the Future
Chapter3 Brand Marketing of Geographical Indication Products in injiang Tianxiaxiang
3.1 Introduction
3.2 GI Product Marketing Issues
3.3 Explaining the Path to Success for Tianxiaxiang
3.4 Future Developments
3.5 Suggestions for “Xinjiang Melon and Fruit， Famous All Over the World”
Chapter4 TikTok: How a Chinese Short Video App Became a Successful Global Brand
4.1 Introduction
4.2 The Rise of ByteDance
4.3 Marketing Promotion
4.4 Artificial Intelligence Technology
4.5 Meeting the Needs of Users
4.6 Future Developments
4.7 Conclusion
References
Organization:Entrepreneurship
Chapter5 Chasing the Dream: Canwangda9s Cross-Border E-Commerce Journey
5.1 Introduction
5.2 Refining Ideas， Targeting Cross-Border E-Commerce
5.3 Reducing Costs and Improving Quality
5.4 Conclusion
Chapter6 Can Small Earthworms Bring Big Entrepreneurial Opportunities
6.1 Introduction
6.2 Company Profile
6.3 The State of Agricultural Production
6.4 Entrepreneurial Inspiration
6.5 Product Test
6.6 Building an Ecological Chain of Large Agricultural Industries
Chapter7 Big Data Entrepreneurship in Healthcare
7.1 Introduction
7.2 What Kind of Health Experience Do Patients Need/Get
7.3 Entrepreneurial Inspiration
7.4 Entrepreneurial Plan
7.5 The First Stage of Implementation
7.6 The Second Stage of Implementation
7.7 Conclusion
Leadership:Humanistic Management
Chapter8 A Great Florist: The Initial Heart of the Founder of the Dongxin International Flower Company
8.1 Introduction
8.2 Developing a Love for Flowers
8.3 Dropping the “Iron Rice Bowl”
8.4 Explorations and Innovations
8.5 Technology Promotes Flower Development
8.6 Original Mission Creates a Future
Chapter9 Person and Job Matching in the Newly Established Department of a New Energy Power Company
9.1 Introduction
9.2 Data Management Reform in the FSSC of the NP Company
9.3 Position Setting in the FSSC
9.4 Human Resources Management Challenges Faced by the
Control:Information Management
Chapter10 Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams
10.1 Introuction
10.2 Decision to Design and Develop an Independent Adverse Events System
10.3 Using Artificial Intelligence (AI) Technology to Improve System Functions
Chapter11 “Smart Brain” Installation for a Follow-up System for Patients
11.1 Introduction
11.2 Summary of Options
11.3 The Spark ftat Solves the Problem
11.4 Further Development
Chapter12 A Smart Internet Hospital: Building the AHJU Internet Hospital
12.1 Introduction
12.2 Backgromd
12.3 Project Reqdrements
12.4 Overall Project Design
12.5 Detailed Design of the Subsystem
12.6 Project Implementation
12.7 Project Staging Plm
Innovation:Organizational Innovation Management
Chapter13 JD’s Strategic Cross-Border Expansion: Offering Retail as the Strategy Solution Abroad
13.1 Intoduction
13.2 Compmy Profile
13.3 The Rise of fte Comply
13.4 Next Steps
References
Chapter14 Operations of the TV Series Hua Qian Gu
14.1 Intoduction
14.2 Before Pr