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书名 商业伦理(英文版新视界商务英语系列教材)
分类 经济金融-管理-公共关系
作者
出版社 中国人民大学出版社
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简介
内容推荐
《商业伦理(英文版)》是为商务英语专业学生设计的核心课教材,主要有如下特点:第一,内容系统全面。教材涵盖商业伦理的主要领域,包括商业伦理理论、生产伦理、营销伦理、消费伦理、员工管理伦理、环境伦理、跨文化管理伦理。第二,语言地道规范。资料均选自英美原版教材、网站或中国官方英文报刊、网站,语言原汁原味,学生能学到地道的英语。第三,案例教学突出。每章均有两个真实案例,一个微型案例,一个大案例。通过案例分析,培养学生分析问题和解决问题的能力。第四,中国元素鲜明。教材选取大量中国企业素材、案例、商业伦理文化。“中国伦理文化”(中英文)栏目是本教材的创新点。本教材既可供商务英语专业本科学生使用,也可供工商管理专业、国际商务专业、国际贸易专业、人力资源管理专业学生使用,还可供大学英语选修课使用。
目录
Chapter 1 Outline of Business Ethics
Mini-case
Text: Outline of Business Ethics
Extended Reading: The Importance of Business Ethics
Case Study: Boeing and the Recruiting of the Govemment Purchasing Agent
Chinese Ethical Culture
Chapter 2 Theories for Business Ethics
Mini-case
Text: Theories for Business Ethics
Extended Reading: The Caux Principles for Responsible Business
Case Study: Battling over Bottled Water
Chinese Ethical Culture
Chapter 3 Production Ethics
Mini-case
Text: Production Ethics
Extended Reading: Ethics and Production
Case Study: Ethical Issues in Production at Gucci in Shenzhen, China
Chinese Ethical Culture
Chapter 4 Marketing Ethics
Mini-case
Text: Marketing Ethics
Extended Reading: Ethics and Marketing
Case Study: Free Speech or False Advertising
Chinese Ethical Culture
Chapter 5 Consumer Ethics
Mini-case
Text: Consumer Ethics
Extended Reading: Effective Solutions Needed to Curb Young People's Overborrowing
Case Study: Green Beauty
Chinese Ethical Culture
Chapter 6 Employee Management Ethics
Mini-case
Text: Employee Management Ethics
Extended Reading: Management of Human "Resources" - an Ethical Problem Between Rights and Duties
Case Study: Driving for Old Dominion
Chinese Ethical Culture
Chapter 7 Environmental Ethics
Mini-case
Text: Environmental Ethics
Extended Reading: Holding the Responsibility Based on the Mission
Case Study: The Most Environmentally Friendly Companies in the USA
Chinese Ethical Culture
Chapter 8 Business Ethics in Cross-cultural Management
Mini-case
Text: Business Ethics in Cross-cultural Management
Extended Reading: Different Cultures, Different Business Ethics
Case Study: Nestlé and the Making of Brazil's Obesity Crisis
Chinese Ethical Culture
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