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书名 商务英语应用文写作与翻译(第2版21世纪商务英语系列教材)
分类 经济金融-经济-贸易
作者
出版社 北京大学出版社
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简介
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随着“一带一路”多边经济合作关系的发展,外贸英语受到越来越多的重视和关注。这是一本通用的高校英语选修课教材,它不仅为非英语专业学生/研究生提供了多种英语应用文写作的要领、示范并练习,也为他们今后在外贸商务工作上的英语应用奠定了良好的基础。本书能有效帮助学习者在较短时间内掌握外贸英语知识,熟悉常见的外贸单证等。本次修订进一步从学生的需求出发,增加了“英语学术论文写作”部分,详细有效地指导他们如何写作规范的英语毕业/学术论文。
目录
Part One Secretarial Writings
Chapter 1 Note
1.Definition
2.Kinds of Notes
3.Examples of Notes/Signs
4.Writing Assignment
Chapter 2 Notice
1.General Information
2.The Writing Guide
3.Model Expressions
4.Examples of Various Notice
5.Writing Assignment
Chapter 3 Poster
1.What's a Poster?
2.The Writing Instruction
3.Examples of Posters
4.Writing Assignment
Chapter 4 Announcement
1.General Information
2.Model Expressions
3.Examples of Various Announcements
4.Writing Assignment
Chapter 5 Report
1.General Information
2.Model Expressions
3.Examples of Business Reports
4.Writing Assignment
Chapter 6 Memorandum (Memo)
1.Memo and the Structure
2.About the Writing
3.Examples of Memos
4.Writing Assignment
Chapter 7 Agenda
1.Introduction of Agenda
2.Examples of Agendas
3.Some Expressions (of Amendments)
Chapter 8 Minutes
1.Introduction of Minutes
2.The Written Form of Minutes
3.Examples of Minutes
4.Writing Assignment
Chapter 9 Application
1.Tips of Writing a Job Application
2.How to Write an Application Effectively
3.Examples of Applications
4.Writing Assignment
Chapter 10 Résumé
1.Introduction of Résumé
2.Examples of Résumés
3.Writing Assignment
Chapter 11 Recommendation
1.The Contents Involved
2.The Usual Sentences in the Letter
3.Letter of Self-Recommendation
4.Examples of Recommendations
Chapter 12 Letter of Introduction
1.Two Kinds of Introduction Letters
2.The Beginning Words of the Letter
3.Examples of Offi cial Letters
4.Examples of Personal Letters
5.Writing Assignment
Chapter 13 Certifi cate
1.Introduction of Certifi cate
2.The Usual Expressions
3.Examples of Certifi cates
4.About Notarial Certifi cates
5.Commercial Certifi cates
6.Writing Assignment
Chapter 14 Letter of Resignation
1.About the Writing
2.Example of a Letter of Resignation
3.Writing Assignment
Chapter 15 Advertisement
1.Language Characteristics
2.Ads.in Purchases and Sales (with Chinese Translation)
3.Ads.for Vacancy
4.Usual Abbreviations in Ads
5.Writing Assignment
Chapter 16 Letter of Invitation
1.The Writing Skill
2.Expressions in Different Situation
3.Examples of Exhibition Invitations and Acknowledgements
4.Invitation Cards
5.Writing Assignment
Chapter 17 Letter of Congratulation
1.The Writing of the Letter
2.Patterns and Expressions
3.Examples of Letters of Congratulation
4.Writing Assignment
5.Greeting Card
Chapter 18 Others
1.University Codes of Behavior—More Information
2.Course Work
3.Tips to Keep Your Instructors Happy
Part Two Academic Paper Writing
Chapter 1 Ways of Preparation
Chapter 2
1.Learning Objectives
2.General Features
3.Major Sections
4.Acknowledgement
5.Reference/Bibliography
Part Three Business Letters
Chapter 1 Sales Promotion
1.The Purpose of Writing “Sales Letters”
2.How to Write a Good Sales Letter
3.Examples of Sales Letters
4.Useful Sentences on Sales Promotion
Chapter 2 Ordering
1.What's an Order
2.The Quality of an Order/an Order-Letter
3.Examples of Ordering
4.Useful Sentences on Ordering
Chapter 3 Urging, Examining and Amending L/C
1.Urging the Establishment of L/C
2.Examining and Amending L/C
Chapter 4 Complaints, Disputes and Claims
1.Why Do the Complaints Arise
2.How to Write a Complaint or Claim Letter
3.How to Write Letters Concerning Disputes
4.Examples of Correspondence (Letters of Complaints, Disputes and Claims)
5.Useful Sentences on Complaints, Disputes and Claims
6.Some Terms Used in Complaints, Disputes and Claims
7.Exercises
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