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书名 | 会展英语(第2版) |
分类 | 教育考试-外语学习-英语 |
作者 | 冯玮 |
出版社 | 武汉大学出版社 |
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简介 | 内容简介 本教材为“高等院校会展专业系列教材”的一个分册。既可作为高校本科和专科会展专业、会展职业培训的教学用书,也可作为会展从业人员和有志于从事会展工作的学习者的自学参考用书。本教材根据会展行业特点及工作要点,将内容分为两大部分:会议英语和展览英语。每一部分包括七个单元,每个单元均有五大模块:模块一:会展交际会话。内容涉及会展活动的主要环节和工作重点,包括会展业介绍、会展策划、会展预订、会展销售、会展接待、物流服务、会后旅游和展会评估。模块二:会展短文阅读。帮助学习者熟悉会展业务和工作要点,提高阅读理解能力。模块三:会展应用文写作。精选会展实务写作案例,帮助学习者提高会展商务英文写作能力,使他们能够撰写规范、简洁、流畅的会展商务应用文。模块四:会展案例。案例材料与会展业实际结合紧密,体现真实、实用的原则。每一案例均配有练习,包括问答题、判断题和词汇题。富有真实性和代表性的案例材料,可帮助学习者扩大专业词汇量和加深对会展行业的理解。模块五:练习。主要形式有术语翻译、词汇搭配、完形填空、英汉互译和写作训练。旨在通过大量的练习帮助学习者强化和巩固所学内容,并提高他们的会展商务沟通技能。每个单元的练习均配有答案供学习者参考使用。 目录 Part One English for Conventions Unit 1 Talking about Convention Industry Dialogue 1: What Makes a Great Convention City? Dialogue 2: Booking a Meeting Reading: The Historical Development of Convention Industry Practical Writing: The Proposal to Host a Convention Case Study: ICCA Exercises Unit 2 Planning of Meetings and Conventions Dialogue 1: Planning for the Convention Dialogue 2: Arranging for the Convention Reading: The Routine Work of Meeting Planners Practical Writing: Convention Lead Form Case Study: Convention Connections, Inc. Exercises Unit 3 Conference Venue Selection Dialogue 1: Negotiating about Conference Venue Dialogue 2: Site Selection Reading: Event Venue Selection Practical Writing: Meeting Room Reservation Form Case Study: Featured Conference Venue——Grand Hyatt Beijing Exercises Unit 4 Selling and Promoting Conventions Dialogue 1: Bargaining for a Discount Dialogue 2: Negotiating Conference Facilities Reading: Event Planning Services Practical Writing: Convention Registration Form Case Study: The International Congress of Mathematicians 2010 Exercises Unit 5 Conference Registration Dialogue 1: Convention Registration Dialogue 2: Registering at Conference Reading: Convention Registration Service Practical Writing: Call for Conference Registration Case Study: The 26th European Photovoltaic Solar Energy Conference and Exhibition Registration Exercises Unit 6 Catering Service for Convention Dialogue 1: Catering Arrangement for a Seminar Dialogue 2: Confirming Catering Service Reading: Event Catering Practical Writing: Catering Arrangement Case Study: The Catering Service of Shanghai International Convention Center Exercises Unit 7 Post-conference Tour Dialogue 1: Discussing the Itinerary of Post-conference Tour Dialogue 2: Talking about the Itinerary Reading: Incentive Program Practical Writing: Post-conference Tour Itinerary Case Study: Post-conference Tour of DEMHIST Exercises ...... |
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