| 释义 |
gimmick
['gɪm.ɪk] mainly disapproving
noun countable
■something which is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something （尤指为诱人购买而搞的）花招，把戏；（诱人购买的）华而不实的东西，金玉其外的东西•a publicity gimmick广告宣传花招 •They give away free gifts with children's meals as a sales/marketing gimmick.他们给儿童套餐搭配免费礼品作为促销／ 行销伎俩。 |